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68% of Hispanic moms trust word-of-mouth conversations related to brands and marketing activities
The Power of the Mamás Latinas | Edelman Digital
90% of online Hispanic moms are engaged in social media
The Power of the Mamás Latinas | Edelman Digital
33% of Hispanic moms have learned more about products and brands from online ads than traditional media
The Power of the Mamás Latinas | Edelman Digital
60% of Hispanic moms qualify as word-of-mouth influencers based on their recommending behavior and the size of social networks
The Power of the Mamás Latinas | Edelman Digital