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41% of affluent online males use Amazon, compared to 37% for Yahoo!, 29% for Google, and 20% for eBay
Luxury Marketing: The Digital Anatomy of the Affluent Male | iProspect | Digital Performance on a Global Scale
Active social networkers most often turn to shopping sites like Amazon, eBay or brand websites to begin the purchase process when searching for a product (87%) and right before they commit to a purchase (83%)
Surprising Shopping Study Results: Men Engage More Frequently Than Women in Five of Six Online Social Shopping Activities - Performics Performance Marketing Blog: SEM, SEO, Social