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Over 50% of worldwide mobile device owners use brand, product, or store apps, and 52% of those say the apps increase their interest in buying Beverages: EU 2015
26.5M Americans 18 and over use the Amazon mobile app, compared to 22.2M for eBay Top 25 Mobile Apps Dominated By The Largest Digital Media Brands
Facebook, Google, Apple, Yahoo, Amazon, and eBay account for 9 of the top 10 most used apps in the US, 16 of the top 25, and 24 of the top 50 Top 25 Mobile Apps Dominated By The Largest Digital Media Brands
77% of US department store brands maintain mobile apps, and 79% maintain mobile-optimized websites Department Stores 2014
When shopping on mobile devices, 41% of Americans prefer a retailer’s full website, compared to 34% for a mobile website, and 25% for a mobile app Study: Consumers Demand More Flexibility When Shopping Online
7% of US online shoppers always use price saving apps or websites E-Commerce: It’s an Evolution, Not a Revolution
73.3% of US mobile internet users used Amazon via browsers or apps in Q4 2013 comScore Reports December 2013 U.S. Smartphone Subscriber Market Share - comScore, Inc
16% of personal care brands offer apps for iPhones, compared to 12% for Android, and 4% for iPads Personal Care
49% of UK mobile shoppers are less likely to comparison shop when using a retailer’s mobile app than a mobile website European Consumers Want Choices And Convenience When Shopping Online - comScore, Inc
65% of smartphone owners who use their devices to assist in shopping prefer mobile websites, compared to 35% for apps How Mobile Is Transforming the Shopping Experience in Stores – Think Insights – Google
"Of the top 100 grossing apps on both iOS and Android in the last week of Q1 , about 40 percent of them used [Facebook's] mobile app install ads. In gaming, travel, e-commerce and financial service industries, the early indicator is that our cost per install is highly competitive" - Facebook COO Sheryl Sandberg Facebook: Q1 game revenue up 12%, Zynga down 37% | GamesIndustry International
23% of smartphone owners prefer to use a website for shopping, compared to 14% for apps Majority of Directory Publishers See Mobile as Important Revenue Stream Over Next Three Years | BIA/Kelsey Press Release
83% of retail brands' tablet apps which incorporate commerce require the use of a browser to complete a transaction L2: A Think Tank for Digital Innovation » Tablets: Retail 2013
21% of retail brands' tablet apps incorporate deals or special offers L2: A Think Tank for Digital Innovation » Tablets: Retail 2013
22% of sportswear brand apps are eCommerce enabled L2: A Think Tank for Digital Innovation » Sportswear 2012
45% of luxury hotel brands have developed apps in the past year Prestige Brand Apps: Where’s the Investment?
40% of luxury apparel brands with apps have never updated them Prestige Brand Apps: Where’s the Investment?
58% of American luxury beauty brands’ apps are targeted specifically for Asia Pacific markets Prestige Brand Apps: Where’s the Investment?