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Gen X (X)

36% of internet-connected TV owners aged 18-35 want an Amazon app, compared to 35% for those aged 36-47, and 30% for those 48 and over Harris Poll 48- Smart TVs

Added: 03/11/2013 from Harris Interactive Published: 07/19/2012

32% of Gen X consumers who buy products online and pick them up in-store make further purchases in the store The Data Digest: Consumer Interest In "Buy Online, Pick Up In-Store” | Forrester Blogs

Added: 01/31/2013 from Forrester Research Published: 08/31/2012

21% of Daily Deals users are ages 35 to 44, compared to 15% of the general population 2012 Report on Daily Deals

Added: 04/23/2012 from Edison Research Published: 04/22/2012

Seniors spent 28% more on online luxury fashion bargain purchases in 2011 than in 2010, compared to 19% for millennials, 12% for gen xers, and 9% for boomers American Express Business Insights Data Show Full-Price Online Luxury Fashion Spending Sizzling as New York Fashion Week Heats Up - Yahoo! Finance

Added: 02/24/2012 from American Express Published: 02/10/2012

Members of generation X spent 23% more on online luxury fashion purchases in 2011 than in 2010 American Express Business Insights Data Show Full-Price Online Luxury Fashion Spending Sizzling as New York Fashion Week Heats Up - Yahoo! Finance

Added: 02/24/2012 from American Express Published: 02/10/2012