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    53% of the shoppers who have clicked through from a friend's Facebook post to a retailer’s site have made a purchase Social Impact Study 2012: Social Sharing as Helpful as Google Search in Shopping  
    Added: 03/29/2012 from Sociable Labs Published: 03/28/2012
    75% of shoppers who read social sharing comments have clicked on the product link in their friends’ Facebook posts Social Impact Study 2012: Social Sharing as Helpful as Google Search in Shopping  
    Added: 03/29/2012 from Sociable Labs Published: 03/28/2012
    Social icons on e-commerce sites make shoppers 25% more likely to buy products that are desirable to consume in public (sportswear, fragrance) and 25% less likely to buy products that are undesirable (acne products) School of Business Study Finds that Facebook and Twitter Symbols Subconsciously Influence Online Buying Decisions : University of Miami School of Business  
    Added: 03/07/2012 from University of Miami Published: 03/01/2012