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A laptop or desktop computer is the primary device used for Facebook for 82% of U.S. adults, while 15% primarily use a mobile device and 2% a tablet
10 Facts about How and Why Consumers Like and Subscribe
50% of Twitter users use the service multiple times per hour, versus 34% of Facebook users and 29% of overall users
10 Facts about Consumer Behavior on Twitter - Social Media Quickstarter
51% of fans on Facebook say they are more likely to buy a product after "Liking" a brand
10 Facts about Consumer Behavior on Facebook - Social Media Quickstarter
76% of Facebook users have never "un-liked" a brand
10 Facts about Consumer Behavior on Facebook - Social Media Quickstarter
The majority of Facebook users who "Like" brands do so because they are a customer and also for discounts and promotions
10 Facts about Consumer Behavior on Facebook - Social Media Quickstarter
33% of Facebook users "Like" 1-2 brands
10 Facts about Consumer Behavior on Facebook - Social Media Quickstarter
22% of Facebook users "Like" 10 or more brands
10 Facts about Consumer Behavior on Facebook - Social Media Quickstarter
34% of social media users interact with brands on Facebook, compared to 4% on Twitter and 1% on LinkedIn
10 Facts about Consumer Behavior on Facebook - Social Media Quickstarter
29% of Facebook users spend 1-5 hours on the site every week, while 23% spend less than one hour
10 Facts about Consumer Behavior on Facebook - Social Media Quickstarter
10% of Facebook users under age 35 use the site more than 21 hours per week
10 Facts about Consumer Behavior on Facebook - Social Media Quickstarter
36% of adults age 50 and over and 25% 35-49 have never used Facebook
10 Facts about Consumer Behavior on Facebook - Social Media Quickstarter
75% of females on Facebook are fans of fewer than 5 brands. 68% of males are fans of fewer than 5 brands
Why Social Media Matters 2010
51% of Facebook fans and 67% of Twitter followers are more likely to buy a brand they follow. 60% of Facebook fans and 79% of Twitter followers of a brand are more likely to recommend the brand
Why Social Media Matters 2010