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    19% of women say that posts from friends on Facebook or Twitter are their top influencer on buying a product. 11% say a post from a brand is the top influencer. This is compared to 33% of women saying blogs are a top influencer, while 61% say consumer reviews on shopping sites are the top influencer Women and the Digital Path to Purchase  
    Added: 06/08/2010 from SheSpeaks Published: 05/11/2010
    50% of women are fans or followers on Twitter or Facebook of grocery, health/beauty or household product brands and the stores that carry them Women and the Digital Path to Purchase  
    Added: 06/08/2010 from SheSpeaks Published: 05/11/2010