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44% of people who are aware of the Facebook IPO say it made them less favorable toward the site
Ipsos/Reuters Poll: Facebook | Ipsos
20% of Facebook users have purchased something because of ads or comments they saw on the site
Ipsos/Reuters Poll: Facebook | Ipsos
In the last 30 days, 57% of affluents have used Facebook, 51% YouTube, 50% Amazon, 17% Netflix and 11% Pandora
Media Use Is Not a Zero-Sum Game for the Affluent | Ad Age Stat - Advertising Age
50% of online American teens aged 12 years old have a Facebook page
One Quarter (27%) Of American Teens Use Facebook Continuously Throughout the Day