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85% of fans of brands on Facebook recommend brands to others, compared to 60% of average users
Value Of A Facebook Fan 2013 | Syncapse
Fans of brands on Facebook are 11% more likely to continue using the brands than average users
Value Of A Facebook Fan 2013 | Syncapse
Facebook's revenues reached $5.1B in 2012, up from $2B in 2010
Value Of A Facebook Fan 2013 | Syncapse
Facebook has 157M monthly active users who only access the site via mobile devices
Value Of A Facebook Fan 2013 | Syncapse
66% of fans of brands on Facebook use social media to share product information with others, compared to 52% of average users
Value Of A Facebook Fan 2013 | Syncapse
39% of fans of brands on Facebook use social media to research products, compared to 14% of average users
Value Of A Facebook Fan 2013 | Syncapse
Fans of brands spend an average of 11 hours per week on Facebook, compared to 6 hours for the average user
Value Of A Facebook Fan 2013 | Syncapse
A Facebook fan is worth an average of $174 to a brand, up 28% since 2010
Value Of A Facebook Fan 2013 | Syncapse
81% of Facebook fans said they feel a connection or empathy with the brand. 87% said they feel warmth, gratitude, happiness or satisfaction
The Value of a Facebook Fan: An Empirical Review
38% of Facebook users would likely become a fan of a brand or product if a family member or close friend was a fan. 34% of users would become a fan of a brand if the fan they saw was known through Facebook rather than a family member
The Value of a Facebook Fan: An Empirical Review
68% of Facebook fans of a product are very likely to recommend it to a friend
The Value of a Facebook Fan: An Empirical Review
The average annualized value of an individual fan on Facebook is $136.38
The Value of a Facebook Fan: An Empirical Review
Facebook fans of a product are 41% more likely than non-fans to recommed the product to their friends
The Value of a Facebook Fan: An Empirical Review