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    62% of overall app usage during Super Bowl XLVI was driven by females Super Bowl 2012: Nothing Curbs App Usage Except Madonna  
    Added: 02/10/2012 from Flurry Published: 02/09/2012
    Males ages 25-34 account for the largest portion of spending on freemium games, with females in that age group second Mobile Freemium Games: Women Thrifty, Men Binge  
    Added: 10/17/2011 from Flurry Published: 09/16/2011
    53% of mobile social gamers are female Mobile Social Gamers: The New Mass-Market Powerhouse  
    Added: 03/30/2011 from Flurry Published: 02/22/2011