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73% of retail and consumer goods companies have acquired a customer through Facebook, compared to 33% for banking and financial services companies Where Do Marketers Get Customers?
"Of the top 100 grossing apps on both iOS and Android in the last week of Q1 , about 40 percent of them used [Facebook's] mobile app install ads. In gaming, travel, e-commerce and financial service industries, the early indicator is that our cost per install is highly competitive" - Facebook COO Sheryl Sandberg Facebook: Q1 game revenue up 12%, Zynga down 37% | GamesIndustry International
The top 5 industries that use email and social media marketing and have the highest email open rates are, from 1-5: music (32%) consumer electronics (32%), financial services (23%), motion pictures and film (22%), graphic design (21%) Businesses That Use Email Marketing And Social Media Achieve 28% Higher Email Open Rates, According To VerticalResponse User Data | VerticalResponse