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"We don't want...players to feel like it's an experience that only a select few can afford. Quite contrary, we want the game to embody accessibility and fairness to all players, paying or not" - Wargaming VP of publishing Andrei Yarantsau Wargaming focuses on "free-to-win"
"The free-to-win concept is sure to enhance customer loyalty and attract new players to the game. As for the company's economic efficiency, we expect no decline in profits" - Wargaming VP of publishing Andrei Yarantsau Wargaming focuses on "free-to-win"
"We don't want to nickel and dime our players -- we want to deliver gaming experiences and services that are based on the fair treatment of our players, whether they spend money in-game or not" - Wargaming VP of publishing Andrei Yarantsau Wargaming focuses on "free-to-win"
"You can't provide a truly triple-A free-to-play experience without absolutely making sure all combat options are free of charge to all players" - Wargaming VP of publishing Andrei Yarantsau Wargaming focuses on "free-to-win"
"Making a free-to-play game that's not pushy about purchases and signing into Facebook or whatever else just doesn't work without many millions of downloads" - Radian Games Radian Games: Fair doesn't work with free-to-play | GamesIndustry International
"Building monetization into your game design is not a totally comfortable thing; we really don't want to get into a situation where the two are in conflict, where to make my game more fun I would do this and to make my game earn more money I have to do this. I'm looking for places where those two are in agreement" - Firaxis Games founder Sid Meier Sid Meier: We must not forget the value of the core gamer | GamesIndustry International
Smartphone gamers will spend $6B on in-app purchases in 2016 Press Release: Tablet Gamers to Spend Over $3bn on In-App Purchases in 2016 Finds Juniper Research
North America, China, and the Far East will account for 86% of all in-game spending by tablet gamers by 2016 Press Release: Tablet Gamers to Spend Over $3bn on In-App Purchases in 2016 Finds Juniper Research
Tablet gamers will spend $3.03B on in-app purchases in 2016, up from $301M 2012 Press Release: Tablet Gamers to Spend Over $3bn on In-App Purchases in 2016 Finds Juniper Research
"The market is evolving, but there are a couple of pivotal moments that still need to happen in the market that will really tip it from a relevancy standpoint. That will allow it to shed a lot of the baggage that holds it back. It will probably be another year before all the stigma [of free-to-play gaming] is gone" - Wargaming general manager for America Jeremy Monroe Game Marketing: "If the rules of the game aren't working, change the rules" | GamesIndustry International
"We see search as the world's largest focus group. Last year we saw three billion searches for free-to-play games" - Molly Passanisi, Google head of online gaming Game Marketing: "If the rules of the game aren't working, change the rules" | GamesIndustry International
"Free-to-play, which we are big advocates of, can be enjoyed on any hardware device. The hardware cannot constrain the player from getting the experience" - Wargaming CEO Victor Kislyi Wargaming CEO: Hardware should not constrain the player | GamesIndustry International
"Even though we are moving into mobile and are experimenting with free-to-play, we are continuing to refine our abilities in that console space" - Insomniac Games CEO Ted Price Ted Price aiming to offer "something fresh" among a "sea of sequels" | GamesIndustry International
"I would expect that over the next few years, as we work it [free-to-play] out and the right balance between gameplay and monetization and those aspects are better understood, we'll see an improvement in the revenue side as well" - Three Rings CEO Daniel James Paid user acquisition a must for major pubs, says Sega exec | GamesIndustry International
"Free-to-play is not an easy or simple thing; it's very complex. And we as an industry are just working that out" - Three Rings CEO Daniel James Paid user acquisition a must for major pubs, says Sega exec | GamesIndustry International
"Even though there's some vocal minority that don't like it, ultimately the numbers would show that they and others all support the freemium model better." - EA All Play senior vice president and general manager Nick Earl EA mobile boss: Freemium haters a "vocal minority" | GamesIndustry International
$3 is the average price at which app gamers feel an app game purchase or a free-to-paid app upgrade is a good value Close To One Quarter Of App Gamers Only Play On Mobile Devices – NPD
Close to 30% of app gamers have made either an in-app game purchase or have upgraded from a free app to a paid version Close To One Quarter Of App Gamers Only Play On Mobile Devices – NPD