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Facts Tagged With Gaming
1-13 of 13 results
"Xbox 360 will continue for another multiple-year time frame. We've already got meaningful marketing plans for the next 12 months for Xbox 360 and beyond. Our third-party publishers will bring more content to it, because the installed base is so high" - Microsoft Europe vice president of interactive entertainment Chris Lewis
Microsoft: New console generation can grow market by 30% | GamesIndustry International
"Of the top 100 grossing apps on both iOS and Android in the last week of Q1 [2013], about 40 percent of them used [Facebook's] mobile app install ads. In gaming, travel, e-commerce and financial service industries, the early indicator is that our cost per install is highly competitive" - Facebook COO Sheryl Sandberg
Facebook: Q1 game revenue up 12%, Zynga down 37% | GamesIndustry International
"[Nintendo] forgot Marketing 101 for the Wii U and no product could have done well without basic marketing support. Clearly a change in execution was long overdue" - DFC Intelligence analyst David Cole
Nintendo "forgot Marketing 101" for Wii U | GamesIndustry International
"Nintendo of America's performance the past couple years has been a disaster on almost every level. Much of this was due to lack of execution on basic stuff like product marketing" - DFC Intelligence analyst David Cole
Nintendo "forgot Marketing 101" for Wii U | GamesIndustry International
"We are a young medium...However, I think it's time we stopped making excuses about why so many games are lame and admit to ourselves that we choose to make and market them the way we do" - veteran game designer Warren Spector
Warren's Mailbag: Games are still niche, too expensive | GamesIndustry International
"[eSports are] a new way to market your game" - Josh Milligan, Ubisoft senior director of online strategy
Game Marketing: "If the rules of the game aren't working, change the rules" | GamesIndustry International
"It's important to have agency experience. I've seen some good PR people without agency experience, but there are so many fundamental PR skills that you have a chance to hone, not the least of which is simple media relations" - Ubisoft senior public relations manager Stone Chin
Talking Shop: Assassin's Creed IV's Senior Public Relations Manager | GamesIndustry International
"At the end of the day, as both a PR person and as a consumer, I want a clear, concise message" - Ubisoft senior public relations manager Stone Chin
Talking Shop: Assassin's Creed IV's Senior Public Relations Manager | GamesIndustry International
"We are at a juncture where social media is a fundamental component of PR" - Ubisoft senior public relations manager Stone Chin
Talking Shop: Assassin's Creed IV's Senior Public Relations Manager | GamesIndustry International
"Success is driven by how much people are talking about our games, the tone of the conversations, what stories are being told about our games, and how my efforts support the other marketing and developer branches" - Ubisoft senior public relations manager Stone Chin
Talking Shop: Assassin's Creed IV's Senior Public Relations Manager | GamesIndustry International
"It's always more impactful when all the marketing levers work together. The companies I've worked with have been really fantastic about letting me brainstorm and execute out of the box ideas; these are even more exciting and impactful when other divisions get behind the idea" - Ubisoft senior public relations manager Stone Chin
Talking Shop: Assassin's Creed IV's Senior Public Relations Manager | GamesIndustry International