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Facts Tagged With Gen X
1-20 of 55 results
75% of Hispanics in households with annual incomes between $50,000 and $100,000 are under the age of 45
Upscale Latinos: America’s New Baby Boomers
81% of US consumers aged 25-34 own smartphones, compared to 79% for those 18-24, and 69% for those 35-44
Smartphone Ownership 2013
49% of US consumers aged 35-44 own a tablet, compared to 38% of those 45-54, 37% of those 25-34 and 33% of those 18-24
Tablet Ownership 2013
Western Europeans aged 15-54 who access the internet spend an average of 11.9 hours per week online, compared with 11.5 hours watching TV
Power Your Brand Ecosystem With Social Media
Consumers aged 25-34 account for 27% of the US mobile consumer goods audience, compared to 23% for 35-44, and 19% for 45-54
Mobile Intel Series | Millennial Media
64% of consumers aged 18-49 watch live prime time TV, down from 83% in 2008
IAB Presentation_FINAL.ppt - IAB_2012_Digital_Ad_Growth_Mobile_and_Video_Lead_the_Way.pdf
27% of US seniors purchase 4 or more bottles of wine per month, compared to 25% for boomers, 21% for millennials, and 20% for gen xers
Harris Poll 29 -Wine
50% of boomers who drink wine frequently purchase a bottle of wine that they have had before, compared to 40% for gen xers, and 32% for millennials
Harris Poll 29 -Wine
16% of gen xers plan to purchase an eReader in the next 6 months, compared to 14% for boomers, and 13% for millennials
Harris Poll 26 -eReaders
30% of millennials have used an eReader to read books, compared to 30% for gen xers, 24% for boomers, and 28% for seniors
Harris Poll 26 -eReaders
40% of American workers aged 18-34 who are not self-employed spend time during normal business hours working from home, compared to 35% for those aged 45-54
Harris Poll 14 - Working from home
36% of internet-connected TV owners aged 18-35 want an Amazon app, compared to 35% for those aged 36-47, and 30% for those 48 and over
Harris Poll 48- Smart TVs
23% of internet-connected TV owners aged 18-35 want a Twitter app, compared to 13% for those aged 36-47, and 12% for those 48 and over
Harris Poll 48- Smart TVs
57% of internet-connected TV owners aged 18-35 want a YouTube app, compared to 42% for those aged 36-47, and 29% for those 48 and over
Harris Poll 48- Smart TVs
54% of internet-connected TV owners aged 18-35 want a Netflix app, compared to 48% for those aged 36-47, and 37% for those 48 and over
Harris Poll 48- Smart TVs
45% of internet-connected TV owners aged 18-35 want a Facebook app, compared to 32% for those aged 36-47, and 23% for those 48 and over
Harris Poll 48- Smart TVs
13% of boomers prefer to get their news from print sources, compared to 7% for gen xers, and 5% for millennials
Harris Poll 55 - News Consumption
59% of boomers prefer to get their news from TV, compared to 52% for gen xers, and 34% for millennials
Harris Poll 55 - News Consumption