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    Consumers aged 25-34 account for 27% of the US mobile consumer goods audience, compared to 23% for 35-44, and 19% for 45-54 Mobile Intel Series | Millennial Media  
    Added: 04/19/2013 from Millennial Media Published: 04/19/2013
    16% of gen xers plan to purchase an eReader in the next 6 months, compared to 14% for boomers, and 13% for millennials Harris Poll 26 -eReaders  
    Added: 03/21/2013 from Harris Interactive Published: 03/08/2012
    30% of millennials have used an eReader to read books, compared to 30% for gen xers, 24% for boomers, and 28% for seniors Harris Poll 26 -eReaders  
    Added: 03/21/2013 from Harris Interactive Published: 03/08/2012
    11% of millennials prefer to get their news via a mobile device, compared to 9% for gen xers, and 5% for boomers Harris Poll 55 - News Consumption  
    Added: 03/10/2013 from Harris Interactive Published: 09/25/2012
    46% of American consumers aged 18-35 believe it is important to buy American when purchasing mobile devices and computers, compared to 69% for those 36-47, and 76% for those 48-66 Harris Poll 13 - Buy American  
    Added: 03/10/2013 from Harris Interactive Published: 03/06/2013
    42% of male UK consumers aged 35-54 own smartphones, compared to 34% for females Harris Interactive touchscreen life summary report  
    Added: 03/05/2013 from Harris Interactive Published: 07/01/2012
    40% of millennials are interested in making in-person payments with smartphones, compared to 34% for gen xers, and 18% for boomers Harris Poll 66 - Mobile Payments  
    Added: 02/27/2013 from Harris Interactive Published: 12/11/2012
    66% of tablet owners 25-64 check sports scores on their tablets while watching TV Super Bowl XLVII: How We Watch and Connect Across Screens | Nielsen Wire  
    Added: 02/13/2013 from Nielsen Published: 01/31/2013
    46% of smartphone owners aged 18-34 have shared their locations with a retailer, compared to 22% of those aged 35-54 Survey Finds Consumers Using Pinterest to Engage With Retailers More Than Facebook, Twitter  
    Added: 06/05/2012 from Shop.org Published: 06/05/2012
    22% of home cooks aged 18-24 who own smartphones use their devices to search for recipes while grocery shopping, compared to 19% of those aged 25-34, and 16% of those 35-44 Allrecipes Measuring Cup Trend Report - February 2012  
    Added: 05/10/2012 from Allrecipes Published: 02/08/2012
    64% of Western European smartphone or tablet owners aged 18-34 access social media sites on their devices at least once a week, compared to 48% of those aged 35-55 Interactive Europe  
    Added: 04/02/2012 from CBS Outdoor Published: 03/29/2012
    66% of millennials own smartphones, compared to 53% for generation X, and 28% for boomers The State of Mobile America  
    Added: 03/30/2012 from Pew Research Center Published: 03/12/2012
    94% of U.S. consumers aged 30-49 own mobile phones The State of Mobile America  
    Added: 03/30/2012 from Pew Research Center Published: 03/12/2012
    21% of U.K. 25-34-year-olds own tablets, compared to 17% of both 18-24-year-olds and 35-44-year-olds Shopping in a Multi-channel World  
    Added: 03/01/2012 from Shoppercentric Published: 02/27/2012