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    Internet radio accounts for 13% of the average weekly music listening time among consumers aged 36 and over Streaming Music is Gaining on Traditional Radio Among Younger Music Listeners – NPD.com  
    Added: 04/19/2013 from NPD Group Published: 04/02/2013
    AM/FM radio accounts for 41% of the average weekly music listening time among consumers aged 36 and over Streaming Music is Gaining on Traditional Radio Among Younger Music Listeners – NPD.com  
    Added: 04/19/2013 from NPD Group Published: 04/02/2013
    27% of US seniors purchase 4 or more bottles of wine per month, compared to 25% for boomers, 21% for millennials, and 20% for gen xers Harris Poll 29 -Wine  
    Added: 03/26/2013 from Harris Interactive Published: 03/20/2012
    30% of millennials have used an eReader to read books, compared to 30% for gen xers, 24% for boomers, and 28% for seniors Harris Poll 26 -eReaders  
    Added: 03/21/2013 from Harris Interactive Published: 03/08/2012
    36% of internet-connected TV owners aged 18-35 want an Amazon app, compared to 35% for those aged 36-47, and 30% for those 48 and over Harris Poll 48- Smart TVs  
    Added: 03/11/2013 from Harris Interactive Published: 07/19/2012
    23% of internet-connected TV owners aged 18-35 want a Twitter app, compared to 13% for those aged 36-47, and 12% for those 48 and over Harris Poll 48- Smart TVs  
    Added: 03/11/2013 from Harris Interactive Published: 07/19/2012
    57% of internet-connected TV owners aged 18-35 want a YouTube app, compared to 42% for those aged 36-47, and 29% for those 48 and over Harris Poll 48- Smart TVs  
    Added: 03/11/2013 from Harris Interactive Published: 07/19/2012
    54% of internet-connected TV owners aged 18-35 want a Netflix app, compared to 48% for those aged 36-47, and 37% for those 48 and over Harris Poll 48- Smart TVs  
    Added: 03/11/2013 from Harris Interactive Published: 07/19/2012
    45% of internet-connected TV owners aged 18-35 want a Facebook app, compared to 32% for those aged 36-47, and 23% for those 48 and over Harris Poll 48- Smart TVs  
    Added: 03/11/2013 from Harris Interactive Published: 07/19/2012
    Online-only schedules for consumer-packaged goods ads reach 6% of the 18 and over demographic Digital Video and TV Advertising Viewing Budget Share Shift and Effectiveness  
    Added: 03/06/2013 from IAB Published: 02/27/2013
    Online-only schedules for non-consumer-packaged goods ads reach 10% of the 18 and over demographic Digital Video and TV Advertising Viewing Budget Share Shift and Effectiveness  
    Added: 03/06/2013 from IAB Published: 02/27/2013
    TV-only schedules for non-consumer-packaged goods ads reach 48% of the 18 and over demographic Digital Video and TV Advertising Viewing Budget Share Shift and Effectiveness  
    Added: 03/06/2013 from IAB Published: 02/27/2013
    TV-only schedules for consumer-packaged goods ads reach 61% of the 18 and over demographic Digital Video and TV Advertising Viewing Budget Share Shift and Effectiveness  
    Added: 03/06/2013 from IAB Published: 02/27/2013
    Moving 15% of TV marketing spending to digital ads can increase a brand's reach by 6% in the 18 and over demographic Digital Video and TV Advertising Viewing Budget Share Shift and Effectiveness  
    Added: 03/06/2013 from IAB Published: 02/27/2013
    Moving 15% of TV marketing spending to digital ads can increase the reach of consumer-packaged goods by 3% in the 18 and over demographic Digital Video and TV Advertising Viewing Budget Share Shift and Effectiveness  
    Added: 03/06/2013 from IAB Published: 02/27/2013
    88% of those who play pre-installed PC games are aged 25 or older Vintage PC Video Games Still Thrive in World of Apps | Nielsen Wire  
    Added: 05/25/2012 from Nielsen Published: 05/22/2012
    Seniors spent 28% more on online luxury fashion bargain purchases in 2011 than in 2010, compared to 19% for millennials, 12% for gen xers, and 9% for boomers American Express Business Insights Data Show Full-Price Online Luxury Fashion Spending Sizzling as New York Fashion Week Heats Up - Yahoo! Finance  
    Added: 02/24/2012 from American Express Published: 02/10/2012