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    63% of socially-conscious consumers are under the age of 40 Nielsen | The Global, Socially Conscious Consumer  
    Added: 04/15/2012 from Nielsen Published: 04/13/2012
    Half of bloggers are between the ages of 18 and 34 Buzz in the Blogosphere: Millions More Bloggers and Blog Readers | Nielsen Wire  
    Added: 03/08/2012 from Nielsen Published: 03/08/2012