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52% of Millennials visit social media sites daily, compared to 40% of Gen Xers and 37% of Boomers
Identifying the Allure of Social Networking: Traits, Behaviors, and Motivators
38% of younger consumers have stopped or almost stopped renting or buying DVDs because of the use of cloud services, and 16% have terminated or are considering ending TV subscription services
Accenture Consumer Electronics Products and Services Usage Report 2012