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Active monthly social gamers make up roughly 40% of Facebook's overall user base, meaning that approximately 320MM users are playing social games each month on Facebook alone
White Papers | Vitrue
There will be 73.6MM social gamers by 2013 with 45% of those players being social network users
White Papers | Vitrue
Shorter social media posts (those less than 70 characters) do much better in terms of engagement than longer posts
White Papers | Vitrue