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"Of the top 100 grossing apps on both iOS and Android in the last week of Q1 [2013], about 40 percent of them used [Facebook's] mobile app install ads. In gaming, travel, e-commerce and financial service industries, the early indicator is that our cost per install is highly competitive" - Facebook COO Sheryl Sandberg
Facebook: Q1 game revenue up 12%, Zynga down 37% | GamesIndustry International
45% of the US consumer goods audience own Android smartphones, compared to 42% for Apple
Mobile Intel Series | Millennial Media
Google earned $243M in gross revenue from mobile ads in 2012, compared to $151M for Millennial Media, and $125M for Apple
IDC: For Mobile Advertising Networks, Era of Dominance Is Over - prUS24063113
LG devices accounted for 9% of ad impressions on Android mobile devices in Q3 2012, down from 16% in Q3 2011
2012 Mobile Highlights | Millennial Media
Motorola devices accounted for 11% of ad impressions on Android mobile devices in Q3 2012, down from 22% in Q3 2011
2012 Mobile Highlights | Millennial Media
HTC devices accounted for 16% of ad impressions on Android mobile devices in Q3 2012, down from 32% in Q3 2011
2012 Mobile Highlights | Millennial Media
Samsung devices accounted for 46% of ad impressions on Android mobile devices in Q3 2012, up from 23% in Q3 2011
2012 Mobile Highlights | Millennial Media
The iPad accounted for 58% of tablet ad impressions in 2012, compared to 41% for Android devices
Mobile Mix™ Report | Millennial Media
Android devices accounted for 48% of mobile ad impressions in 2012, compared to 32% for iOS, and 16% for BlackBerry OS
Mobile Mix™ Report | Millennial Media
The share of overall paid search clicks served by Google on tablets increased from 6% to 10.7% in 2012
Tablets Poised to Become a Key Driver of e-Commerce | Marin Software
Tablets will drive 20% of Google’s paid search ad clicks in the US by December 2013, up from 10.7% in December 2012
Tablets Poised to Become a Key Driver of e-Commerce | Marin Software
Google accounted for 14.5% of mobile paid-search ad clicks in Europe in 2012, up from 5.9% in 2011
The State of Mobile Search around the Globe 2013
Google accounted for 23.4% of mobile paid-search ad clicks in 2012, up from 14.2% in 2011
The State of Mobile Search around the Globe 2013
Android devices account for 20% of the total monthly requested ad impressions in Canada, up from 11% in February 2012
Leading Mobile Marketing Firm, JUICE Mobile, Releases Canadian Mobile Statistics
Android devices account for 49% of mobile ad impressions, compared to 33% for iOS, and 14% for BlackBerry OS
Mobile Mix™ Report | Millennial Media
The iPhone accounts for 15.1% of mobile ad impressions, compared to 4.44% for the BlackBerry Curve, 4% for the Motorola Droid RAZR, and 3.43% for the Samsung Droid Charge
Mobile Mix™ Report | Millennial Media
Apple devices account for 28.32% of mobile ad impressions, compared to 18.25% for Samsung, 11.3% for HTC, and 10.6% for Motorola
Mobile Mix™ Report | Millennial Media