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    • Facts Tagged With Hispanic

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    90% of Hispanic media budgets are targeting only 20% of the Latino population MediaPost Publications Advertisers Miss Key Targets In Hispanic Market 10/18/2011  
    Added: 10/18/2011 from Carat Published: 10/17/2011
    Hispanics are very active on their smartphones, texting the most out of all ethnicities Dissecting Diversity: Understanding the Ethnic Consumer | Nielsen Wire  
    Added: 06/03/2011 from Nielsen Published: 05/19/2011
    US Hispanic measured media spending fell 8.6% in 2009 to $6.3B, compared to a 10.2% decrease for overall media spending 2010 Hispanic Fact Pack  
    Added: 07/27/2010 from Ad Age Published: 07/26/2010
    The US Hispanic ad market eked out 1.9% growth in 2008 to $4B in measured media as US ad spending in general fell by 4.1% 2009 Hispanic Fact Pack  
    Added: 07/27/2010 from Ad Age Published: 07/27/2009
    Hispanic and African American youth average about 13 hours of media exposure daily, compared to 8.5 hours for Caucasians Generation M2: Media in the Lives of 8-18 Year Olds  
    Added: 01/01/2010 from Kaiser Family Foundation Published: 01/01/2010