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    68% of Hispanic moms trust word-of-mouth conversations related to brands and marketing activities The Power of the Mamás Latinas | Edelman Digital  
    Added: 02/10/2012 from Edelman Published: 02/09/2012
    84% of Hispanic moms are on Facebook The Power of the Mamás Latinas | Edelman Digital  
    Added: 02/10/2012 from Edelman Published: 02/09/2012
    90% of online Hispanic moms are engaged in social media The Power of the Mamás Latinas | Edelman Digital  
    Added: 02/10/2012 from Edelman Published: 02/09/2012
    33% of Hispanic moms have learned more about products and brands from online ads than traditional media The Power of the Mamás Latinas | Edelman Digital  
    Added: 02/10/2012 from Edelman Published: 02/09/2012
    60% of Hispanic moms qualify as word-of-mouth influencers based on their recommending behavior and the size of social networks The Power of the Mamás Latinas | Edelman Digital  
    Added: 02/10/2012 from Edelman Published: 02/09/2012
    More than 90% of Hispanic moms consider the recommendation of a family member or a friend as a primary influence in their purchasing decisions The Power of the Mamás Latinas | Edelman Digital  
    Added: 02/10/2012 from Edelman Published: 02/09/2012
    57% of online Hispanic moms read e-mails from companies on a regular basis Hispanic Moms’ Online Shopping Habits  
    Added: 01/31/2012 from eMarketer Published: 06/11/2010
    49% of Hispanic moms click on online ads that interest them Hispanic Moms’ Online Shopping Habits  
    Added: 01/31/2012 from eMarketer Published: 06/11/2010
    45% of online Hispanic moms look for offers before they buy products for their kids Hispanic Moms’ Online Shopping Habits  
    Added: 01/31/2012 from eMarketer Published: 06/11/2010
    Online Hispanic moms are 30% more likely to say they “love to shop” than non-Hispanic moms Hispanic Moms’ Online Shopping Habits  
    Added: 01/31/2012 from eMarketer Published: 06/11/2010
    75% of Latina moms own or use a laptop, nearly 50% own or use a Smartphone, and almost 20% own or use a tablet, compared to 11% of the general population Mamiverse.com Releases Key Findings on Online Latina Moms and New Media   - Yahoo! Finance  
    Added: 01/30/2012 from Mamiverse Published: 01/23/2012
    More than 95% of online Latina moms log onto a computer to conduct comparison research, and to find information on products Mamiverse.com Releases Key Findings on Online Latina Moms and New Media   - Yahoo! Finance  
    Added: 01/30/2012 from Mamiverse Published: 01/23/2012
    75% of Latino moms own or use a laptop, with nearly 50% also owning or using a Smartphone HispanicTrending: New survey shows Latina moms online to be tech-savvy and politically aware  
    Added: 01/27/2012 from Pew Research Center Published: 01/25/2012
    More than 95% of Latino moms go online to find information on family entertainment, including recommendations and reviews for TV programs, movies and books HispanicTrending: New survey shows Latina moms online to be tech-savvy and politically aware  
    Added: 01/27/2012 from Pew Research Center Published: 01/25/2012