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95% of Indonesian middle class homes own a TV, with 96% watching programs daily
Reaching Indonesia’s Middle Class | Nielsen Wire
Fresh food makes up 37% of monthly spending for the middle class in Indonesia
Reaching Indonesia’s Middle Class | Nielsen Wire
In Indonesia the mobile phone is now the most popular
means of accessing the Internet, being cited by 43% of the population as the single, main device for Internet access
Nielsen | Southeast Asian Digital Consumer Habits
Smartphones are prevalent in Singapore and Thailand, and gaining ground in Malaysia, Indonesia and the Philippines. Penetration is considerably lower in Vietnam at just 11%
Nielsen | Southeast Asian Digital Consumer Habits
Singapore has the highest Internet penetration in Southeast Asia at 67%, while Indonesia trails the region with just 21% penetration
Nielsen | Southeast Asian Digital Consumer Habits