72% of online Hispanics trust product rating sites, compared to just 28% that trust their friends' opinions
Hispanic Cyberstudy Marketing to the web’s most rapidly growing population
30% of the general online population
are empty nesters, while only 13% of online Hispanics fall into this group
Hispanic Cyberstudy Marketing to the web’s most rapidly growing population
46% of online Hispanics are under 35 years old, compared to
just 28% of the US internet population
Hispanic Cyberstudy Marketing to the web’s most rapidly growing population
58% of Hispanics used the internet in 2009, up from 41% in 2002
Hispanic Cyberstudy Marketing to the web’s most rapidly growing population
46% of online Hispanics in the US are "US Dominant," speaking English at home; consuming most media in English; are US-born; have lived in the US 36 years on average; and have a mean age of 37
Hispanic Cyberstudy Marketing to the web’s most rapidly growing population