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91% of all US households with annual incomes over $50k subscribe to a broadband service at home, compared to 68% of households with incomes of $30k-$50k and 47% of households with incomes under $30k
NEARLY 90% OF U.S. COMPUTER HOUSEHOLDS SUBSCRIBE TO BROADBAND
90% of US households with a laptop or desktop computer at home subscribe to a broadband Internet service, up from 65% in 2007
NEARLY 90% OF U.S. COMPUTER HOUSEHOLDS SUBSCRIBE TO BROADBAND
79% of Netflix Watch Instantly customers use it to watch movies and television shows on a TV, and 59% of this group access Netflix via a video game system
38% OF U.S. HOUSEHOLDS NOW HAVE A TV CONNECTED TO THE INTERNET
13% of U.S. adults watch online video via a device connected to their TVs, up from 10% in 2011, and 5% in 2010
38% OF U.S. HOUSEHOLDS NOW HAVE A TV CONNECTED TO THE INTERNET
28% of U.S. households have a video game console connected to the Internet
38% OF U.S. HOUSEHOLDS NOW HAVE A TV CONNECTED TO THE INTERNET
38% of U.S. households have at least one TV connected to the Internet via a video game system, a Blu-ray player, an Apple TV or Roku set-top box, and/or the TV set itself, up from 30% in 2011, and 24% in 2010
38% OF U.S. HOUSEHOLDS NOW HAVE A TV CONNECTED TO THE INTERNET
20% of multi-channel video subscribers are likely to reduce spending in the next six months -- Netflix subscribers, online video users, and premium subscribers are as likely as others to reduce spending
NETFLIX DRIVING USE OF EMERGING VIDEO SERVICES
9% of multi-channel video subscribers are likely to switch in the next six months, compared to 10% the past three years -- 6% of Netflix Watch Instantly users are likely to switch video providers
NETFLIX DRIVING USE OF EMERGING VIDEO SERVICES
12% of all adults watch TV shows online weekly -- compared to 11% last year, and 10% two years ago
NETFLIX DRIVING USE OF EMERGING VIDEO SERVICES
Overall, 12% of all adults use Netflix's Watch Instantly feature weekly -- compared to 4% last year
NETFLIX DRIVING USE OF EMERGING VIDEO SERVICES
23% of households have a video game system connected to the Internet, 10% have an Internet-connected TV set, and 7% have a Blu-ray player with an Internet connection (some households have more than one of these)
NETFLIX DRIVING USE OF EMERGING VIDEO SERVICES