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    "Of the top 100 grossing apps on both iOS and Android in the last week of Q1 [2013], about 40 percent of them used [Facebook's] mobile app install ads. In gaming, travel, e-commerce and financial service industries, the early indicator is that our cost per install is highly competitive" - Facebook COO Sheryl Sandberg Facebook: Q1 game revenue up 12%, Zynga down 37% | GamesIndustry International  
    Added: 05/16/2013 from GameIndustry International Published: 05/01/2013
    45% of the US consumer goods audience own Android smartphones, compared to 42% for Apple Mobile Intel Series | Millennial Media  
    Added: 04/19/2013 from Millennial Media Published: 04/19/2013
    Android devices accounted for 48% of mobile ad impressions in 2012, compared to 32% for iOS, and 16% for BlackBerry OS Mobile Mix™ Report | Millennial Media  
    Added: 02/24/2013 from Millennial Media Published: 02/24/2013
    Android devices account for 49% of mobile ad impressions, compared to 33% for iOS, and 14% for BlackBerry OS Mobile Mix™ Report | Millennial Media  
    Added: 05/25/2012 from Millennial Media Published: 05/25/2012
    The iPhone accounts for 15.1% of mobile ad impressions, compared to 4.44% for the BlackBerry Curve, 4% for the Motorola Droid RAZR, and 3.43% for the Samsung Droid Charge Mobile Mix™ Report | Millennial Media  
    Added: 05/25/2012 from Millennial Media Published: 05/25/2012
    Apple devices account for 28.32% of mobile ad impressions, compared to 18.25% for Samsung, 11.3% for HTC, and 10.6% for Motorola Mobile Mix™ Report | Millennial Media  
    Added: 05/25/2012 from Millennial Media Published: 05/25/2012
    Full screen iPhone ads command an average effective cost per 1,000 ad impressions of $1.22, compared to $0.69 for ads measuring 300x250, and $0.59 for 300x50 State of Mobile Advertising: March 2012  
    Added: 04/12/2012 from Velti Published: 04/11/2012
    Full screen ads on iPads command an average effective cost per 1,000 ad impressions of $1.35, compared to $1.06 for ads measuring 300x250, $0.54 for 728x90, and $0.18 for 468x60 State of Mobile Advertising: March 2012  
    Added: 04/12/2012 from Velti Published: 04/11/2012
    Apple devices account for 53% of all mobile ads, compared to 15% for Samsung, 8% for HTC, and 6% for LG and Motorola State of Mobile Advertising: March 2012  
    Added: 04/12/2012 from Velti Published: 04/11/2012
    In-stream ads on iOS devices have an 87% completion rate Q4 2011 Rhythm Insights  
    Added: 03/03/2012 from Rhythm New Media Published: 03/02/2012