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    The presence of regularly-appearing LGBT characters accounted for 3.9% of all scripted series regular characters during the 2010-2011 season, reaching a record high The New Mainstream: 28% of TV Watching Spent on LGBT-Inclusive Shows | Nielsen Wire  
    Added: 10/31/2011 from Nielsen Published: 10/27/2011
    The top ad dollar categories on LGBT-friendly TV programs are motion pictures (28.3%), department stores (27.6%), credit cards (25.5%) and telephone companies and computers (both 24.7%) The New Mainstream: 28% of TV Watching Spent on LGBT-Inclusive Shows | Nielsen Wire  
    Added: 10/31/2011 from Nielsen Published: 10/27/2011
    LGBT-inclusive broadcast primetime scripted and reality shows last season accounted for 28% of broadcast primetime TV viewing and 22% of ad dollars The New Mainstream: 28% of TV Watching Spent on LGBT-Inclusive Shows | Nielsen Wire  
    Added: 10/31/2011 from Nielsen Published: 10/27/2011