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Consumers who spend the most on entertainment products spend and average of 2.1 hours per week watching mobile video online, compared to 2.5 hours for moderate entertainment spenders, and 3.4 for low spenders
Amusement Perks: More Money, More Entertainment
Over the top mobile video revenue will reach $20B in 2015
IAB Presentation_FINAL.ppt - IAB_2012_Digital_Ad_Growth_Mobile_and_Video_Lead_the_Way.pdf
Over the top mobile video revenue reached $8.2B in 2012, up from $2B in 2009
IAB Presentation_FINAL.ppt - IAB_2012_Digital_Ad_Growth_Mobile_and_Video_Lead_the_Way.pdf
Google earned $243M in gross revenue from mobile ads in 2012, compared to $151M for Millennial Media, and $125M for Apple
IDC: For Mobile Advertising Networks, Era of Dominance Is Over - prUS24063113
Facebook earned $234M in gross revenue from mobile ads in 2012, compared to $229M for Pandora, and $117M for Twitter
IDC: For Mobile Advertising Networks, Era of Dominance Is Over - prUS24063113
61% of US mobile ad spending was for search ads in 2012, compared to 39% for display ads
IDC: For Mobile Advertising Networks, Era of Dominance Is Over - prUS24063113
The US mobile ad market will reach $7B in 2013
IDC: For Mobile Advertising Networks, Era of Dominance Is Over - prUS24063113
Mobile ads accounted for 11% of all US digital ads in 2012, up from 7% in 2011
IDC: For Mobile Advertising Networks, Era of Dominance Is Over - prUS24063113
The US mobile ad market reached $4.5B in 2012, up from $2.4B in 2011
IDC: For Mobile Advertising Networks, Era of Dominance Is Over - prUS24063113
The US mobile ad market grew by 88% in 2012, down from growth of 125% in 2011
IDC: For Mobile Advertising Networks, Era of Dominance Is Over - prUS24063113
The £322.7M increase in UK mobile ad spending in 2012 represents 53% of the £607.3M increase in total digital ad spend
UK digital ad spend up 12.5% to almost £5.5bn | IAB UK
Locally targeted mobile ads will represent 58% of overall US mobile ad spending in 2016, up from 41% in 2011
U.S. Mobile Local Ad Revenues to Grow from $664M in 2011 to $5.8B in 2016 | BIA/Kelsey Press Release
US mobile ad spending will grow from $1.62B in 2011 to $8.1B in 2015
U.S. Mobile Local Ad Revenues to Grow from $664M in 2011 to $5.8B in 2016 | BIA/Kelsey Press Release
US mobile local advertising revenues will grow from $664M in 2011 to $5.8B in 2016
U.S. Mobile Local Ad Revenues to Grow from $664M in 2011 to $5.8B in 2016 | BIA/Kelsey Press Release
67% of mobile video viewed in the US is watched on Apple devices, compared to 33% for Android
Ooyala-Global-Video-Index-Q4-2012