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National brands will spend $51B on local media advertising in 2017, up from $42.5B in 2012
U.S. Local Media Ad Revenues to Grow from $132.5B in 2012 to $148.8B in 2017 | BIA/Kelsey Press Release
Media brands account for 7.5% of all advertising spending
Ad Spend by Sector: Consumer Goods Marketers Spend Big(ger) | Nielsen Wire
Automotive brands account for 8% of all advertising spending
Ad Spend by Sector: Consumer Goods Marketers Spend Big(ger) | Nielsen Wire
Telecommunications brands account for 5.7% of all advertising spending
Ad Spend by Sector: Consumer Goods Marketers Spend Big(ger) | Nielsen Wire
Entertainment brands account for 11.7% of all advertising spending
Ad Spend by Sector: Consumer Goods Marketers Spend Big(ger) | Nielsen Wire
Fast-moving consumer goods brands account for 25.1% of all advertising spending
Ad Spend by Sector: Consumer Goods Marketers Spend Big(ger) | Nielsen Wire
MAC Lipstick was the top-selling brand of prestige lipstick in Q1 and Q2 2012, followed by Lancome L’Absolu Rouge, and Lauder Pure Color Lipstick New
NPD Reports Prestige Makeup Sales are Looking Bright
Samsung’s and Apple's combined smartphone unit sales rose by 43% between Q2 2011 and Q2 2012, as unit sales for other brands fell by 16%
The NPD Group: Rise in Smartphone Purchases Driven Entirely by Pre-Paid Phones