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US Hispanic media spending grew 4.6% in 2011 to top $7B, vs. a 1.1% increase for all U.S. media Hispanic Fact Pack 2012
Digital represents less than 20% of total ad budgets for 47% of marketers and less than 10% for nearly 50% of marketers Ad Age Survey: Marketers Love Facebook, But Have No Idea If Their Ads Work | Digital - Advertising Age
Total 2011 US revenue for marketing-communications agencies rose 7.9% to $33.2B Ad Agency Report 2012 Analysis Rankings Contact Info
Many brands fear that if they do reach out to Boomers, they will risk “aging” their brand 50 and Over: What’s Next?