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Social media (70%) and TV (22%) dominate the media that is QR code scanned
The Naked Facts: Whiplash Edition QR Barcode Scanning in Q1-2011
89% of QR code scanning is for information requests, compared to only 6% for payment
The Naked Facts: Whiplash Edition QR Barcode Scanning in Q1-2011
Females lead males in QR code scanning by a wide margin – 68% to 32%
The Naked Facts: Whiplash Edition QR Barcode Scanning in Q1-2011