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    • Facts Tagged With Marketing

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    68% of US mobile phone owners have received unwanted sales or marketing calls on their devices Strategies for Driving App ROI | Loyalty360.org  
    Added: 05/22/2013 from Loyalty360 Published: 04/30/2013
    "An individual’s mood and situation has a strong effect on what will be snacked on. Connecting your marketing messages to the emotional nature of snacking – think taste, cravings and indulgence — will help drive your product’s selection" - NPD food and beverage industry analyst Darren Seifer Kids and Teens Are Top Consumers of Snack-oriented Convenience Foods While Women Outpace Men, Reports NPD – NPD.com  
    Added: 05/17/2013 from NPD Group Published: 05/14/2013
    88% of search engine optimization marketers believe optimizing for mobile search will be more important in 2013 than in 2012 BrightEdge - Jan 2013 Survey Results  
    Added: 04/25/2013 from BrightEdge Published: 04/25/2013
    68% of search engine optimization marketers believe optimizing for video will be more important in 2013 than in 2012 BrightEdge - Jan 2013 Survey Results  
    Added: 04/25/2013 from BrightEdge Published: 04/25/2013
    81% of search engine optimization marketers believe integrating marketing data across channels and measuring cross-channel return on investment will be more important in 2013 than in 2012 BrightEdge - Jan 2013 Survey Results  
    Added: 04/25/2013 from BrightEdge Published: 04/25/2013
    81% of search engine optimization marketers believe forecasting rank improvement for targeted keywords and keyword groups will be more important in 2013 than in 2012 BrightEdge - Jan 2013 Survey Results  
    Added: 04/25/2013 from BrightEdge Published: 04/25/2013
    52% of search engine optimization marketers believe discovering keywords relevant to global audiences will be more important in 2013 than in 2012 BrightEdge - Jan 2013 Survey Results  
    Added: 04/25/2013 from BrightEdge Published: 04/25/2013
    63% of search engine optimization marketers believe search engine rankings will be more important in 2013 than in 2012 BrightEdge - Jan 2013 Survey Results  
    Added: 04/25/2013 from BrightEdge Published: 04/25/2013
    "We are a young medium...However, I think it's time we stopped making excuses about why so many games are lame and admit to ourselves that we choose to make and market them the way we do" - veteran game designer Warren Spector Warren's Mailbag: Games are still niche, too expensive | GamesIndustry International  
    Added: 04/23/2013 from GameIndustry International Published: 04/23/2013
    84.5% of marketing executives use customer retention marketing strategies, 48.8% of whom believe such strategies are working MAKING EVERY INTERACTION COUNT  
    Added: 04/21/2013 from Loyalty360 Published: 04/19/2013
    69% of US marketers say improved clarity of return on investment would lead them to increase their spending on online brand ads Download the 2013 Online Advertising Performance Outlook Report - CMO COUNCIL  
    Added: 04/18/2013 from CMO Council Published: 04/18/2013
    53% of teenage girls say social media has an impact on their purchasing behavior, compared to 52% for boys News Release Content  
    Added: 04/16/2013 from Piper Jaffray Published: 04/04/2013
    "It's important to have agency experience. I've seen some good PR people without agency experience, but there are so many fundamental PR skills that you have a chance to hone, not the least of which is simple media relations" - Ubisoft senior public relations manager Stone Chin Talking Shop: Assassin's Creed IV's Senior Public Relations Manager | GamesIndustry International  
    Added: 04/15/2013 from GameIndustry International Published: 04/12/2013
    "At the end of the day, as both a PR person and as a consumer, I want a clear, concise message" - Ubisoft senior public relations manager Stone Chin Talking Shop: Assassin's Creed IV's Senior Public Relations Manager | GamesIndustry International  
    Added: 04/15/2013 from GameIndustry International Published: 04/12/2013
    "It's always more impactful when all the marketing levers work together. The companies I've worked with have been really fantastic about letting me brainstorm and execute out of the box ideas; these are even more exciting and impactful when other divisions get behind the idea" - Ubisoft senior public relations manager Stone Chin Talking Shop: Assassin's Creed IV's Senior Public Relations Manager | GamesIndustry International  
    Added: 04/15/2013 from GameIndustry International Published: 04/12/2013
    44% of chief marketing officers feel sufficiently prepared to manage the increasing importance of marketing return on investment IBM Global Chief Marketing Officer Study  
    Added: 04/03/2013 from IBM Published: 04/03/2013
    63% of chief marketing officers believe marketing return on investment will become the most important measure of success over the next 3 to 5 years IBM Global Chief Marketing Officer Study  
    Added: 04/03/2013 from IBM Published: 04/03/2013
    75% of chief marketing officers believe marketing must manage brand reputation among both customers and employees IBM Global Chief Marketing Officer Study  
    Added: 04/03/2013 from IBM Published: 04/03/2013
    68% of chief marketing officers say their companies are unprepared to fully incorporate social media IBM Global Chief Marketing Officer Study  
    Added: 04/03/2013 from IBM Published: 04/03/2013
    3% of marketers believe they have a fully integrated view of online and offline analytics Download the Big Data's Biggest Role, Aligning the CMO  
    Added: 04/02/2013 from CMO Council Published: 04/02/2013