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    • Facts Tagged With Marketing

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    "An individual’s mood and situation has a strong effect on what will be snacked on. Connecting your marketing messages to the emotional nature of snacking – think taste, cravings and indulgence — will help drive your product’s selection" - NPD food and beverage industry analyst Darren Seifer Kids and Teens Are Top Consumers of Snack-oriented Convenience Foods While Women Outpace Men, Reports NPD – NPD.com  
    Added: 05/17/2013 from NPD Group Published: 05/14/2013
    48% of brand marketers plan to maintain their spending on online display advertising in 2013 Online Evolution: 2013 Marks the Year of Brand Advertising  
    Added: 05/05/2013 from Nielsen Published: 04/18/2013
    64% of brand marketers plan to increase their spending on online video advertising in 2013 Online Evolution: 2013 Marks the Year of Brand Advertising  
    Added: 05/05/2013 from Nielsen Published: 04/18/2013
    70% of brand marketers plan to increase their spending on social media advertising in 2013 Online Evolution: 2013 Marks the Year of Brand Advertising  
    Added: 05/05/2013 from Nielsen Published: 04/18/2013
    25% of marketers believe online direct response spending will increase by 20% or more in 2013 Online Evolution: 2013 Marks the Year of Brand Advertising  
    Added: 05/05/2013 from Nielsen Published: 04/18/2013
    51% of marketers believe online direct response spending will increase in 2013 Online Evolution: 2013 Marks the Year of Brand Advertising  
    Added: 05/05/2013 from Nielsen Published: 04/18/2013
    20% of marketers believe online brand advertising spending will increase by 20% or more in 2013 Online Evolution: 2013 Marks the Year of Brand Advertising  
    Added: 05/05/2013 from Nielsen Published: 04/18/2013
    63% of marketers believe online brand advertising spending will increase in 2013 Online Evolution: 2013 Marks the Year of Brand Advertising  
    Added: 05/05/2013 from Nielsen Published: 04/18/2013
    "[Nintendo] forgot Marketing 101 for the Wii U and no product could have done well without basic marketing support. Clearly a change in execution was long overdue" - DFC Intelligence analyst David Cole Nintendo "forgot Marketing 101" for Wii U | GamesIndustry International  
    Added: 04/26/2013 from GameIndustry International Published: 04/25/2013
    "Nintendo of America's performance the past couple years has been a disaster on almost every level. Much of this was due to lack of execution on basic stuff like product marketing" - DFC Intelligence analyst David Cole Nintendo "forgot Marketing 101" for Wii U | GamesIndustry International  
    Added: 04/26/2013 from GameIndustry International Published: 04/25/2013
    Inbound marketers spending more than $25,000 per year save an average of 13% in overall cost per lead, and $14 for every new customer acquired, versus those relying on outbound strategies 2013 State of Inbound Marketing  
    Added: 04/25/2013 from HubSpot Published: 04/25/2013
    41% of marketers believe inbound marketing produces measurable return on investment 2013 State of Inbound Marketing  
    Added: 04/25/2013 from HubSpot Published: 04/25/2013
    Inbound marketing delivers 54% more leads than traditional outbound methods 2013 State of Inbound Marketing  
    Added: 04/25/2013 from HubSpot Published: 04/25/2013
    Marketers allocate 34% of their overall budgets to inbound marketing, compared to 23% for outbound strategies 2013 State of Inbound Marketing  
    Added: 04/25/2013 from HubSpot Published: 04/25/2013
    48% of marketers plan to increase their inbound marketing spending in 2013 2013 State of Inbound Marketing  
    Added: 04/25/2013 from HubSpot Published: 04/25/2013
    Inbound marketing budgets have grown by ~50% in each of the past 3 years 2013 State of Inbound Marketing  
    Added: 04/25/2013 from HubSpot Published: 04/25/2013
    80% of marketers who have adopted inbound marketing strategies have integrated it into broader company goals 2013 State of Inbound Marketing  
    Added: 04/25/2013 from HubSpot Published: 04/25/2013
    60% of marketers have adopted inbound marketing strategies 2013 State of Inbound Marketing  
    Added: 04/25/2013 from HubSpot Published: 04/25/2013
    64.1% of marketers calculate recency, frequency, and monetary value in order to assess customer retention MAKING EVERY INTERACTION COUNT  
    Added: 04/21/2013 from Loyalty360 Published: 04/19/2013
    41.3% of marketers aggregate customer data in order to form insights that capture a holistic view of the customer MAKING EVERY INTERACTION COUNT  
    Added: 04/21/2013 from Loyalty360 Published: 04/19/2013