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    "An individual’s mood and situation has a strong effect on what will be snacked on. Connecting your marketing messages to the emotional nature of snacking – think taste, cravings and indulgence — will help drive your product’s selection" - NPD food and beverage industry analyst Darren Seifer Kids and Teens Are Top Consumers of Snack-oriented Convenience Foods While Women Outpace Men, Reports NPD – NPD.com  
    Added: 05/17/2013 from NPD Group Published: 05/14/2013
    Buyers ages 25 - 44 account for 57% of dollars spent on juvenile products, while more than half of the dollars spent in the juvenile products market comes from occasion-based shopping such as childbirth, baby showers, and adoption Women Account For Bulk Of Spending In Juvenile Products Market  
    Added: 08/08/2011 from NPD Group Published: 06/28/2011
    Women are the majority spenders in the juvenile products market, while nearly half of all dollars spent come from parents buying for their own children Women Account For Bulk Of Spending In Juvenile Products Market  
    Added: 08/08/2011 from NPD Group Published: 06/28/2011