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    1-12 of 12 results

    Consumers who grew up with mobile technology more frequently use media to regulate their mood – when they grow tired or bored, they turn their attention to something new Time Inc. Study Reveals That "Digital Natives" Switch Between Devices and Platforms Every Two Minutes, Use Media to Regulate Their Mood  
    Added: 04/26/2012 from Time Inc. Published: 04/09/2012
    At least 62% of all women multi-task while consuming any form of media Women in their Digital Domain | Ogilvy  
    Added: 01/28/2012 from OgilvyOne Published: 01/26/2012
    48% of young Americans find out about news through Facebook Facebook By The (Very Impressive) Numbers [INFOGRAPHIC] - hypebot  
    Added: 11/30/2011 from Online Schools Published: 11/30/2011
    The media portrays Blacks rather than Whites in most stories about the poor, showing Blacks an average of 57% of the time—more than double the actual Black share of the poverty population What You Need to Know: Understanding the Black Consumer Market | Reaching Black Consumers  
    Added: 11/07/2011 from Reaching Black Consumers Published: 11/06/2011
    11% of U.S. adults now own a tablet computer of some kind. About half (53%) get news on their tablet every day The Tablet Revolution | Project for Excellence in Journalism (PEJ)  
    Added: 10/31/2011 from Pew Research Center Published: 10/25/2011
    90% of Hispanic media budgets are targeting only 20% of the Latino population MediaPost Publications Advertisers Miss Key Targets In Hispanic Market 10/18/2011  
    Added: 10/18/2011 from Carat Published: 10/17/2011
    African-Americans shop more frequently than other ethnicities, but spend less on each trip and on an annual basis Dissecting Diversity: Understanding the Ethnic Consumer | Nielsen Wire  
    Added: 06/03/2011 from Nielsen Published: 05/19/2011
    Asians/Pacific Islanders are the most active PC and Internet users, spending nearly 80 hours on PCs in February 2011 versus the national average of about 55 hours Dissecting Diversity: Understanding the Ethnic Consumer | Nielsen Wire  
    Added: 06/03/2011 from Nielsen Published: 05/19/2011
    Hispanics are very active on their smartphones, texting the most out of all ethnicities Dissecting Diversity: Understanding the Ethnic Consumer | Nielsen Wire  
    Added: 06/03/2011 from Nielsen Published: 05/19/2011
    African Americans are the heaviest TV consumers, watching 6 hours and 54 minutes a day versus the 5 hour and 11 minute average for all U.S. households Dissecting Diversity: Understanding the Ethnic Consumer | Nielsen Wire  
    Added: 06/03/2011 from Nielsen Published: 05/19/2011
    26% of all Americans access news via mobile phones – 43% of those under 50 do, and 15% of those over 50 None  
    Added: 05/17/2010 from Google Published: 03/13/2010
    Young Europeans spend on average of 40 hours per week using any type of media The Data Digest: Media Consumption by Age  
    Added: 01/01/2010 from Forrester Research Published: 04/16/2010