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    • Facts Tagged With Metrics

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    1-20 of 30 results

    42% of US marketers feel they lack the proper metrics to measure the success of their mobile marketing campaigns MediaVest Study Reveals: Overwhelming Marketer Interest in Mobile But Concerns Exist Over Measurement  
    Added: 02/04/2013 from ANA Published: 01/17/2013
    96% of social media marketers measure number of fans and followers; 89% measure traffic; 84% measure mentions; 55% track share of voice; and 51% track sentiment The State of Social Marketing Report  
    Added: 09/17/2012 from Awareness Networks Published: 09/15/2012
    53% of social media marketers don't measure their success The State of Social Marketing Report  
    Added: 09/17/2012 from Awareness Networks Published: 09/15/2012
    40% of mobile clicks are accidental or fraudulent Study: 40% of mobile clicks are accidental or fraudulent  
    Added: 09/05/2012 from Trademob Published: 09/02/2012
    Zappos sees referrals from Twitter yield $33.66 per order vs. $2.08 for Facebook and $0.75 for Pinterest Amazon’s Zappos Combines Pinterest and E-Commerce in New Site - Bloomberg  
    Added: 08/29/2012 from Amazon Published: 08/28/2012
    Zappos users are 13x more likely to share a purchase on Pinterest than on Twitter and 8x more likely to share on Facebook than Twitter Amazon’s Zappos Combines Pinterest and E-Commerce in New Site - Bloomberg  
    Added: 08/29/2012 from Amazon Published: 08/28/2012
    61% of Hispanic Internet Radio listeners recall having seen or heard an ad within the last 30 days and of those listeners, 61% responded TargetSpot Digital Audio Benchmark and Trend Study, 2012: Hispanic Insights  
    Added: 08/22/2012 from TargetSpot Published: 08/14/2012
    Ecommerce conversion rates for traffic from email were 4.25% in 2Q12 vs 2.49% for search and 0.59% for social The Ecommerce Quarterly (EQ) Report | Monetate  
    Added: 08/14/2012 from Monetate Published: 08/10/2012
    Mobile ad campaigns using third party data achieve a double-digit CTR uplift Jumptap July MobileSTAT Report: Third Party Data Increases Mobile Ad ROI | Jumptap  
    Added: 08/10/2012 from Jumptap Published: 08/07/2012
    Amazon's average order value was $47.31 in June 2012 Amazon Retail Performance Report (April-June 2012)  
    Added: 07/31/2012 from eDataSource Published: 07/30/2012
    Social technologies could potentially contribute $900B to $1.3T in annual value across four industry sectors The social economy: Unlocking value and productivity through social technologies | McKinsey Global Institute | Technology  
    Added: 07/31/2012 from McKinsey & Co. Published: 07/31/2012
    Cost-per-click for Facebook mobile ads is approximately 30% cheaper than non-mobile ads at $0.42 vs. $0.60 AdParlor Special Report: The State Of Facebook Mobile Advertising  
    Added: 07/25/2012 from AdParlor Published: 07/24/2012
    The average CTR for Facebook mobile ads is 1.32% compared with 0.086% for non-mobile ads AdParlor Special Report: The State Of Facebook Mobile Advertising  
    Added: 07/25/2012 from AdParlor Published: 07/24/2012
    Click-through-rates (CTRs) on Facebook's mobile ads are 13x those of Facebook desktop ads AdParlor Special Report: The State Of Facebook Mobile Advertising  
    Added: 07/25/2012 from AdParlor Published: 07/24/2012
    Cost per order or lead for acquisition campaigns is roughly equivalent for direct mail ($51.40), post card ($54.10), email ($55.24), and paid search ($52.58) DMA Releases 2012 Response Rate Report | DMA  
    Added: 07/24/2012 from Direct Marketing Association Published: 06/14/2012
    For emails, the highest click rate to open rate is for the CPG industry at 46.5% DMA Releases 2012 Response Rate Report | DMA  
    Added: 07/24/2012 from Direct Marketing Association Published: 06/14/2012
    Response rates for direct mail to an existing customer average 3.40%, compared with 0.12% for email DMA Releases 2012 Response Rate Report | DMA  
    Added: 07/24/2012 from Direct Marketing Association Published: 06/14/2012
    Direct mail response rates have dropped nearly 25% over the past nine years DMA Releases 2012 Response Rate Report | DMA  
    Added: 07/24/2012 from Direct Marketing Association Published: 06/14/2012
    Twitter sees engagement rates from 1% to 3% with Promoted Tweets, with higher rates on mobile Promoted Tweets See 1% to 3% Engagement on Average | ClickZ  
    Added: 07/24/2012 from Twitter Published: 07/23/2012
    Between 55% and 61% of businesses running daily deals make money on the promotions How Businesses Fare With Daily Deals As They Gain Experience: A Multi-Time Period Study of Daily Deal Performance  
    Added: 07/18/2012 from Rice University Published: 06/25/2012