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    • Facts Tagged With Millennials

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    27% of US seniors purchase 4 or more bottles of wine per month, compared to 25% for boomers, 21% for millennials, and 20% for gen xers Harris Poll 29 -Wine  
    Added: 03/26/2013 from Harris Interactive Published: 03/20/2012
    50% of boomers who drink wine frequently purchase a bottle of wine that they have had before, compared to 40% for gen xers, and 32% for millennials Harris Poll 29 -Wine  
    Added: 03/26/2013 from Harris Interactive Published: 03/20/2012
    58% of US car owners aged 18-35 believe in-car connectivity is important, compared to 39% for those 50-66 Harris Poll 49 - Auto_tech  
    Added: 03/25/2013 from Harris Interactive Published: 08/01/2012
    16% of gen xers plan to purchase an eReader in the next 6 months, compared to 14% for boomers, and 13% for millennials Harris Poll 26 -eReaders  
    Added: 03/21/2013 from Harris Interactive Published: 03/08/2012
    30% of millennials have used an eReader to read books, compared to 30% for gen xers, 24% for boomers, and 28% for seniors Harris Poll 26 -eReaders  
    Added: 03/21/2013 from Harris Interactive Published: 03/08/2012
    36% of internet-connected TV owners aged 18-35 want an Amazon app, compared to 35% for those aged 36-47, and 30% for those 48 and over Harris Poll 48- Smart TVs  
    Added: 03/11/2013 from Harris Interactive Published: 07/19/2012
    23% of internet-connected TV owners aged 18-35 want a Twitter app, compared to 13% for those aged 36-47, and 12% for those 48 and over Harris Poll 48- Smart TVs  
    Added: 03/11/2013 from Harris Interactive Published: 07/19/2012
    57% of internet-connected TV owners aged 18-35 want a YouTube app, compared to 42% for those aged 36-47, and 29% for those 48 and over Harris Poll 48- Smart TVs  
    Added: 03/11/2013 from Harris Interactive Published: 07/19/2012
    54% of internet-connected TV owners aged 18-35 want a Netflix app, compared to 48% for those aged 36-47, and 37% for those 48 and over Harris Poll 48- Smart TVs  
    Added: 03/11/2013 from Harris Interactive Published: 07/19/2012
    45% of internet-connected TV owners aged 18-35 want a Facebook app, compared to 32% for those aged 36-47, and 23% for those 48 and over Harris Poll 48- Smart TVs  
    Added: 03/11/2013 from Harris Interactive Published: 07/19/2012
    13% of boomers prefer to get their news from print sources, compared to 7% for gen xers, and 5% for millennials Harris Poll 55 - News Consumption  
    Added: 03/10/2013 from Harris Interactive Published: 09/25/2012
    59% of boomers prefer to get their news from TV, compared to 52% for gen xers, and 34% for millennials Harris Poll 55 - News Consumption  
    Added: 03/10/2013 from Harris Interactive Published: 09/25/2012
    11% of millennials prefer to get their news via a mobile device, compared to 9% for gen xers, and 5% for boomers Harris Poll 55 - News Consumption  
    Added: 03/10/2013 from Harris Interactive Published: 09/25/2012
    55% of millennials prefer to get their news online, compared to 38% for gen xers, and 27% for boomers Harris Poll 55 - News Consumption  
    Added: 03/10/2013 from Harris Interactive Published: 09/25/2012
    31% of millennials do not follow the news, compared to 23% for gen xers, and 10% for boomers Harris Poll 55 - News Consumption  
    Added: 03/10/2013 from Harris Interactive Published: 09/25/2012
    46% of American consumers aged 18-35 believe it is important to buy American when purchasing mobile devices and computers, compared to 69% for those 36-47, and 76% for those 48-66 Harris Poll 13 - Buy American  
    Added: 03/10/2013 from Harris Interactive Published: 03/06/2013
    56% of American consumers aged 18-35 believe it is important to buy American when purchasing clothing, compared to 76% for those 36-47, and 80% for those 48-66 Harris Poll 13 - Buy American  
    Added: 03/10/2013 from Harris Interactive Published: 03/06/2013
    Online-only schedules for consumer-packaged goods ads reach 6% of the 18 and over demographic Digital Video and TV Advertising Viewing Budget Share Shift and Effectiveness  
    Added: 03/06/2013 from IAB Published: 02/27/2013
    Online-only schedules for non-consumer-packaged goods ads reach 10% of the 18 and over demographic Digital Video and TV Advertising Viewing Budget Share Shift and Effectiveness  
    Added: 03/06/2013 from IAB Published: 02/27/2013
    TV-only schedules for non-consumer-packaged goods ads reach 48% of the 18 and over demographic Digital Video and TV Advertising Viewing Budget Share Shift and Effectiveness  
    Added: 03/06/2013 from IAB Published: 02/27/2013