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Facts Tagged With Millennials
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"As millennials are more ‘experience-loyal’ than ‘brand-loyal,’ consumer engagement is quickly becoming a far more influential factor in building positive brand perception" - Joe Gagnon Customer Experience for Millennials Means Solving Their Own Problems
"Brands can earn millennials’ trust, loyalty, and share of wallet with the right content – but they need to invest in being a helpful partner that respects the characteristics, interests, and qualities that make each millennial unique" - Shafqat Islam Only Meaningful Content Will Drive Brand Loyalty Among Millennials
Millennials' engagement with texts and apps of consumer packaged goods retailers increased 26% between 2011 and 2014, compared to 12% for all generations Today's Empowered Shopper and Opportunities to Reach Them
44% of US millennials want to have open dialogues with brands via social media What Makes Millennials Brand Loyal?
60% of US millennials say social advertising has the most influence over how they perceive a brand What Makes Millennials Brand Loyal?
38% of global online consumers aged 30-44 want brands to listen and respond to them online brandshare: Edelman’s Consumer Marketing Study
33% of global online consumers aged 18-29 want brands to listen and respond to them online brandshare: Edelman’s Consumer Marketing Study