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    Millennials mostly learn of fan pages through friends or by stumbling on the page, compared to 28% who actively search for an organization’s page Forget the “likes,” engaging Millennials is key to Facebook success » News Archive » Appalachian State University News  
    Added: 04/30/2012 from Appalachian State University’s Department of Communication Published: 04/30/2012
    44% of Millennials spend less than 30 minutes a day on Facebook Forget the “likes,” engaging Millennials is key to Facebook success » News Archive » Appalachian State University News  
    Added: 04/30/2012 from Appalachian State University’s Department of Communication Published: 04/30/2012
    15% of Millennials visit organizations’ Facebook fan pages weekly Forget the “likes,” engaging Millennials is key to Facebook success » News Archive » Appalachian State University News  
    Added: 04/30/2012 from Appalachian State University’s Department of Communication Published: 04/30/2012
    While 75% of Millennials have “liked” an organization on Facebook, once they do so, 69% rarely or never return to the fan page Forget the “likes,” engaging Millennials is key to Facebook success » News Archive » Appalachian State University News  
    Added: 04/30/2012 from Appalachian State University’s Department of Communication Published: 04/30/2012