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    • Facts Tagged With Mobile

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    Female iPad owners spend an average of 5 hours 5 minutes per month on the mobile internet, compared to 3 hours 23 minutes for males The Fast and the Curious: On-The-Go Consumers Drive Content and Connectivity  
    Added: 06/16/2013 from Nielsen Published: 06/10/2013
    Female iPad owners spend an average of 15 hours 5 minutes per month using mobile apps, compared to 12 hours 24 minutes for males The Fast and the Curious: On-The-Go Consumers Drive Content and Connectivity  
    Added: 06/16/2013 from Nielsen Published: 06/10/2013
    Female smartphone owners spend an average of 4 hours 23 minutes per month on the mobile internet, compared to 4 hours 1 minute for males The Fast and the Curious: On-The-Go Consumers Drive Content and Connectivity  
    Added: 06/16/2013 from Nielsen Published: 06/10/2013
    Female smartphone owners spend an average of 28 hours 7 minutes per month using mobile apps, compared to 25 hours 53 minutes for males The Fast and the Curious: On-The-Go Consumers Drive Content and Connectivity  
    Added: 06/16/2013 from Nielsen Published: 06/10/2013
    59% of US men own smartphones, compared to 53% for women Smartphone Ownership 2013  
    Added: 06/13/2013 from Pew Research Center Published: 06/05/2013
    35% of US women own a tablet, compared to 32% of men Tablet Ownership 2013  
    Added: 06/12/2013 from Pew Research Center Published: 06/10/2013
    "Different Samsung models are appealing to a very different type of consumer. The Galaxy Note II is popular with affluent 25-34 year old males, the Galaxy SIII Mini appeals to younger females, the Galaxy Ace to older females while the Galaxy SIII has broad appeal" - Dominic Sunnebo, global consumer insight director at Kantar Worldpanel ComTech News - Android set to spike with HTC One and Samsung Galaxy S4 launches - Kantar Worldpanel  
    Added: 04/30/2013 from Kantar Worldpanel Published: 04/29/2013
    54% of mobile entertainment users are male, 46% female Mobile Intel Series | Millennial Media  
    Added: 04/19/2013 from Millennial Media Published: 04/19/2013
    41% of female mobile owners have used their devices to research product information while shopping in stores, compared to 29% for males Mobile Intel Series | Millennial Media  
    Added: 04/19/2013 from Millennial Media Published: 04/19/2013
    51% of male mobile owners have used their devices to compare product prices while shopping in stores, compared to 38% for females Mobile Intel Series | Millennial Media  
    Added: 04/19/2013 from Millennial Media Published: 04/19/2013
    53% of the US mobile consumer goods audience is female, 47% male Mobile Intel Series | Millennial Media  
    Added: 04/19/2013 from Millennial Media Published: 04/19/2013
    27% of US teenage girls own tablets or eReaders, compared to 20% for boys Teens and Technology 2013 | Pew Research Center's Internet  
    Added: 04/14/2013 from Pew Research Center Published: 03/13/2013
    16% of female Americans aged 16 and older have visited library websites, or otherwise accessed library services, via mobile devices, compared to 11% for males Mobile Connections to Libraries | Pew Internet Libraries  
    Added: 04/12/2013 from Pew Research Center Published: 12/31/2012
    US women watch an average of 5 hours and 2 minutes of video on mobile phones per month, up from 4 hours and 41 minutes in 2011 U.S. Women Control the Purse Strings  
    Added: 04/03/2013 from Nielsen Published: 04/02/2013
    81% of male UK consumers are familiar with Samsung mobile phones, compared to 75% for females Harris Interactive Brand Buzz Wave 2 July 2012  
    Added: 03/26/2013 from Harris Interactive Published: 07/01/2012
    88% of male UK consumers are familiar with Nokia mobile phones, compared to 82% for females Harris Interactive Brand Buzz Wave 2 July 2012  
    Added: 03/26/2013 from Harris Interactive Published: 07/01/2012
    12% of US men with smartphones prefer to use their phones instead of desktop computers to purchase automobile products, compared to 8% for women Does Gender Matter?  
    Added: 03/20/2013 from Nielsen Published: 03/08/2013
    15% of US men with smartphones prefer to use their phones instead of desktop computers to purchase home electronic products, compared to 10% for women Does Gender Matter?  
    Added: 03/20/2013 from Nielsen Published: 03/08/2013
    31% of US men trust mobile ads, compared to 26% for women Does Gender Matter?  
    Added: 03/20/2013 from Nielsen Published: 03/08/2013
    37% of US men with smartphones use their devices to compare product prices, compared to 30% for women Does Gender Matter?  
    Added: 03/20/2013 from Nielsen Published: 03/08/2013