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    1-20 of 25 results

    82% of UK tablet owners believe mobile ads should be adapted to the content around them IAB unveils Tablet Ad Format Study | IAB UK  
    Added: 04/10/2013 from IAB Published: 07/26/2012
    95% of UK tablet owners believe mobile ads should be unobtrusive, and not interfere with what they are doing IAB unveils Tablet Ad Format Study | IAB UK  
    Added: 04/10/2013 from IAB Published: 07/26/2012
    ~60% of UK tablet owners would prefer tablet applications to have lower upfront costs with more ads IAB unveils Tablet Ad Format Study | IAB UK  
    Added: 04/10/2013 from IAB Published: 07/26/2012
    30% of UK tablet owners have a negative overall opinion of ads they have seen on tablets in the past IAB unveils Tablet Ad Format Study | IAB UK  
    Added: 04/10/2013 from IAB Published: 07/26/2012
    55% of UK tablet owners believe advertising on tablets can do things that other media can’t IAB unveils Tablet Ad Format Study | IAB UK  
    Added: 04/10/2013 from IAB Published: 07/26/2012
    "Overall, we remain very bullish on interactive [advertising] spending, and especially on new mobile monetization methods like point-of-sale offerings that are showing performance improvements" - BIA/Kelsey chief strategy officer and program director, interactive local media U.S. Local Online/Interactive/Digital Ad Revenues to Reach $38.1B in 2016 | BIA/Kelsey Press Release  
    Added: 04/08/2013 from BIA/Kelsey Published: 11/14/2012
    31% of US men trust mobile ads, compared to 26% for women Does Gender Matter?  
    Added: 03/20/2013 from Nielsen Published: 03/08/2013
    48% of US mobile users prefer seeing mobile video ads that are related to the content of the video clips being watched Nearly Two-Thirds of Mobile Phone Video Usage Happens at Home, Providing Cross-Media Opportunities for Marketers, According to IAB Mobile Study  
    Added: 03/14/2013 from IAB Published: 12/13/2012
    53% of US mobile users are positive or neutral about mobile video advertising Nearly Two-Thirds of Mobile Phone Video Usage Happens at Home, Providing Cross-Media Opportunities for Marketers, According to IAB Mobile Study  
    Added: 03/14/2013 from IAB Published: 12/13/2012
    77% of mobile marketers believe the lack of best practices or case studies demonstrating results is a key impediment to effectiveness MRM Year In Review: Mobile Advertising Bright Spots in 2012 Report - CMO COUNCIL  
    Added: 03/10/2013 from CMO Council Published: 03/10/2013
    36% of US smartphone owners are more likely to click on a mobile ad if it does not take them outside the application to another website Ads on the Move How Messaging Has Gone Mobile | Nielsen  
    Added: 03/06/2013 from Nielsen Published: 02/26/2013
    50% of US smartphone owners don't mind mobile advertising if it allows them to access content for free Ads on the Move How Messaging Has Gone Mobile | Nielsen  
    Added: 03/06/2013 from Nielsen Published: 02/26/2013
    21% of US smartphone owners are more likely to click on a mobile ad if it incorporates multimedia elements Ads on the Move How Messaging Has Gone Mobile | Nielsen  
    Added: 03/06/2013 from Nielsen Published: 02/26/2013
    20% of US smartphone owners are more likely to click on a mobile ad if it is a simple text ad Ads on the Move How Messaging Has Gone Mobile | Nielsen  
    Added: 03/06/2013 from Nielsen Published: 02/26/2013
    14% of marketers are satisfied with their progress in fully exploiting mobile advertising MRM Year In Review: Mobile Advertising Bright Spots In 2012 Report  
    Added: 03/03/2013 from CMO Council Published: 03/03/2013
    27% of consumers are more likely to buy a new product when learning about it from a text ad A Multi-Mix Media Approach Drives New Product Awareness | Nielsen Wire  
    Added: 02/17/2013 from Nielsen Published: 02/12/2013
    9% of US consumers view mobile ads favorably, up from 7% in 2009 AdReaction 2012: Marketing in the Mobile World – U.S. Report  
    Added: 12/10/2012 from Millward Brown Published: 11/27/2012
    59% of consumers are influenced by mobile ads, followed by 57% influenced by TV ads Mobile Reigns Supreme In US Media Consumption -- SAN FRANCISCO, Aug. 14, 2012 /PRNewswire/ --  
    Added: 08/15/2012 from InMobi Published: 08/14/2012
    69% of U.S. adults are happy, in principle, to receive marketing and advertising on their PC, mobile, tablet or MP3 player Digital Advertising Attitudes Report 2012  
    Added: 03/07/2012 from Upstream Systems Published: 02/24/2012
    25% of Chinese iPhone users are interested in ad-free paid apps, compared to 13% of Android users 38% of China's iPhone Users Have Never Bought an App  
    Added: 03/02/2012 from Guohe Ad Published: 03/02/2012