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Within 6 months of its release, the iPhone 5 will drive over 25% of all iPhone ad impressions
[REPORT] State of Mobile Advertising – August 2012 - Velti The Mobile Base
Full screen ads on Android smartphones command an average effective cost per 1,000 ad impressions of $1.14, compared to $0.64 for ads measuring 300x250, and $0.33 for 300x50
State of Mobile Advertising: March 2012