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    Nielsen (X)
    31% of US men trust mobile ads, compared to 26% for women Does Gender Matter?  
    Added: 03/20/2013 from Nielsen Published: 03/08/2013
    62% of Brazilian smartphone owners receive mobile ads at least once a day, compared to 26% once per week, and 5% once per month Ads on the Move How Messaging Has Gone Mobile | Nielsen  
    Added: 03/06/2013 from Nielsen Published: 02/26/2013
    65% of Chinese smartphone owners receive mobile ads at least once a day, compared to 26% once per week, and 5% once per month Ads on the Move How Messaging Has Gone Mobile | Nielsen  
    Added: 03/06/2013 from Nielsen Published: 02/26/2013
    36% of US smartphone owners are more likely to click on a mobile ad if it does not take them outside the application to another website Ads on the Move How Messaging Has Gone Mobile | Nielsen  
    Added: 03/06/2013 from Nielsen Published: 02/26/2013
    50% of US smartphone owners don't mind mobile advertising if it allows them to access content for free Ads on the Move How Messaging Has Gone Mobile | Nielsen  
    Added: 03/06/2013 from Nielsen Published: 02/26/2013
    21% of US smartphone owners are more likely to click on a mobile ad if it incorporates multimedia elements Ads on the Move How Messaging Has Gone Mobile | Nielsen  
    Added: 03/06/2013 from Nielsen Published: 02/26/2013
    58% of UK smartphone owners receive mobile ads at least once a day, compared to 29% once per week, and 8% once per month Ads on the Move How Messaging Has Gone Mobile | Nielsen  
    Added: 03/06/2013 from Nielsen Published: 02/26/2013
    57% of US smartphone owners receive mobile ads at least once a day, compared to 24% once per week, and 10% once per month Ads on the Move How Messaging Has Gone Mobile | Nielsen  
    Added: 03/06/2013 from Nielsen Published: 02/26/2013
    4% of U.S. smartphone owners have made purchases on their phones based on ads they saw there, compared to 12% of Italy, 8% for Germany, and 7% for the U.K. Comparing Mobile Ad Effectiveness in US, UK, Germany and Italy | Nielsen Wire  
    Added: 03/05/2012 from Nielsen Published: 03/01/2012
    6% of U.S. smartphone owners have made purchases in stores based on ads they saw on their phones, compared to 18% for Italy, 15% for Germany, and 14% for the U.K. Comparing Mobile Ad Effectiveness in US, UK, Germany and Italy | Nielsen Wire  
    Added: 03/05/2012 from Nielsen Published: 03/01/2012
    20% of U.S. smartphone owners have made purchases on their PCs based on ads they saw on their phones, compared to 27% for Italy, 34% for Germany, and 28% for the U.K. Comparing Mobile Ad Effectiveness in US, UK, Germany and Italy | Nielsen Wire  
    Added: 03/05/2012 from Nielsen Published: 03/01/2012