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62% of Brazilian smartphone owners receive mobile ads at least once a day, compared to 26% once per week, and 5% once per month
Ads on the Move How Messaging Has Gone Mobile | Nielsen
65% of Chinese smartphone owners receive mobile ads at least once a day, compared to 26% once per week, and 5% once per month
Ads on the Move How Messaging Has Gone Mobile | Nielsen
36% of US smartphone owners are more likely to click on a mobile ad if it does not take them outside the application to another website
Ads on the Move How Messaging Has Gone Mobile | Nielsen
50% of US smartphone owners don't mind mobile advertising if it allows them to access content for free
Ads on the Move How Messaging Has Gone Mobile | Nielsen
21% of US smartphone owners are more likely to click on a mobile ad if it incorporates multimedia elements
Ads on the Move How Messaging Has Gone Mobile | Nielsen
58% of UK smartphone owners receive mobile ads at least once a day, compared to 29% once per week, and 8% once per month
Ads on the Move How Messaging Has Gone Mobile | Nielsen
57% of US smartphone owners receive mobile ads at least once a day, compared to 24% once per week, and 10% once per month
Ads on the Move How Messaging Has Gone Mobile | Nielsen
4% of U.S. smartphone owners have made purchases on their phones based on ads they saw there, compared to 12% of Italy, 8% for Germany, and 7% for the U.K.
Comparing Mobile Ad Effectiveness in US, UK, Germany and Italy | Nielsen Wire