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40% of TVs connected to the internet, either through the TV itself or through another device, are used to watch Netflix streaming video
Nearly Half of Internet Capable TVs, Game Consoles, Blu-ray Disc Players, and Streaming Media Players are Connected and Used, According to The NPD Group – NPD.com
Netflix controls 66% of the digital movie rental market
DVDs and Blu-ray Discs Still Consumers’ Choice for Feature-Length Movie Rentals
80% of Netflix rental activity is for TV shows
DVDs and Blu-ray Discs Still Consumers’ Choice for Feature-Length Movie Rentals
25% of tablet owners download television shows and movies via subscription video-on-demand services such as Hulu and Netflix
The NPD Group: More Web-Connected Devices Lead to Big Changes in How Consumers Interact with Entertainment Content
15% of smartphone owners download television shows and movies via subscription video-on-demand services such as Hulu and Netflix
The NPD Group: More Web-Connected Devices Lead to Big Changes in How Consumers Interact with Entertainment Content
64% of consumers who use their video game consoles to access online content download television shows and movies via subscription video-on-demand services such as Hulu and Netflix
The NPD Group: More Web-Connected Devices Lead to Big Changes in How Consumers Interact with Entertainment Content
69% of consumers who use their TVs to access online content download television shows and movies via subscription video-on-demand services such as Hulu and Netflix
The NPD Group: More Web-Connected Devices Lead to Big Changes in How Consumers Interact with Entertainment Content
80% of consumers who use their Blu-ray players to access online content download television shows and movies via subscription video-on-demand services such as Hulu and Netflix
The NPD Group: More Web-Connected Devices Lead to Big Changes in How Consumers Interact with Entertainment Content
Netflix accounts for 55% of the U.S. video-on-demand market
Sea Change in Movie-Rental Market Benefits Redbox and Netflix Watch Instantly in 2011
Netflix accounts for 30% of the U.S. DVD and Blu-ray rental market
Sea Change in Movie-Rental Market Benefits Redbox and Netflix Watch Instantly in 2011
Among all U.S. subscribers to TV services (i.e. cable, satellite, or IPTV), 27% also subscribe to Netflix, while 46% also pay for a premium movie channel or sports channel
Market Research | Consumer Market Research - NPD - Consumers Look Beyond Their TV-Service Providers in Search of More Video Content