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Facts Tagged With Newspapers
1-11 of 11 results
30% of consumers trust company websites, compared to 22% for newspaper ads, and 21% for TV ads
Power Your Brand Ecosystem With Social Media
TV accounts for 40% of ad spending in China, compared to 19% for newspapers, and 18% for the internet
L2: A Think Tank for Digital Innovation » China 2012
50% of Americans prefer to get their news from TV, compared to 36% for online, and 10% for print
Harris Poll 55 - News Consumption
TV accounts for 61.8% of global ad spending, compared to 19.7% for newspapers, 7.9% for magazines, and 2.7% for the internet
Globally, Cinema and Internet Ad Spend Are on the Rise | Nielsen Wire
28.4% of local restaurant advertising is done by direct mail, compared to 17.2% for network TV, 14.3% for radio, 11.1% for online, and 8.8% for newspapers
Local Ad Spending Moving More to Mobile and Online
U.S. TV ad spend reached $72B in 2011, compared to $16B for magazines, $12B for newspapers, $7B for radio, and $6B for the Internet
Report: TV Continues to Hold the Lion’s Share of Ad Dollars and Consumers’ Media Time | Nielsen Wire
Consumers raised with mobile media devices switch their attention between media sources 27 times per hour
Time Inc. Study Reveals That “Digital Natives” Switch Between Devices and Platforms Every Two Minutes, Use Media to Regulate Their Mood - MarketWatch
50% of Chinese Internet users say the Internet is their most trusted source of information, compared to 30% for TV and 15% for newspapers
BCG - Press Release - Online Retail Sales in China Will Triple to More than $360 Billion by 2015, as the Internet Adds Nearly 200 Million Users
47% of consumers worldwide trust TV and magazine ads, and 46% trust newspaper ads
Consumer Trust in Online, Social and Mobile Advertising Grows | Nielsen Wire