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42% of North American consumers plan to spend money on discretionary items in 2013, up from 36% in 2012
Are North Americans Ready to Spend?
Advertising spending in North America increased by 3.1% in Q4 2012
Global Ad Spend Grows 3.2% in 2012
36% of North American consumers say retailer loyalty reward programs have a major impact on their grocery product choices
Nielsen Global Shopping Report: Factors That Impact How We Grocery Shop Worldwide
47% of online North Americans consumers prefer local brands to global ones, compared to the global average of 40%
New Products Have Mass Appeal Among Latin Americans | Nielsen Wire
29% of online North American consumers are open to buying new products when they first come out
New Products Have Mass Appeal Among Latin Americans | Nielsen Wire
31% of online North American consumers are willing to pay premium prices for new products, compared to the global average of 39%
New Products Have Mass Appeal Among Latin Americans | Nielsen Wire
61% of online North American consumers like when manufacturers offer new products, compared to the global average of 63%
New Products Have Mass Appeal Among Latin Americans | Nielsen Wire
71% of North Americans believed they were in a recession in Q4 2012, down from 77% in Q3
North Americans Were More Optimistic About Job Prospects in Q4 2012 | Nielsen Wire
13% of North American consumers are worried about their job security
Job Concerns on Par with Global Economic Fears in Q4 2012 | Nielsen Wire
26% of North American consumers are worried about the economy
Job Concerns on Par with Global Economic Fears in Q4 2012 | Nielsen Wire
55% of North American consumers believe the economic recession will last for at least another year
Are We In a Global Recession? More than Half Say Yes | Nielsen Wire
71% of North American consumers believe their countries are in economic recession, down from 77% in Q3 2012
Are We In a Global Recession? More than Half Say Yes | Nielsen Wire
In North America, healthiness of food is second in importance only to price when consumers make grocery purchase choices
Rising prices greatest factor in grocery purchase decisions | Nielsen Wire