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94% marketers who use social media say increasing brand awareness is a key objective 2015 State of B2B Social Media Marketing
"Media planning and spending has to involve a mix, but that mix depends on the brand and the audience. We know it’s not just about digital" - Brad Smallwood, Facebook head of marketing science What Does it Take to Measure the Total Audience?
"We see TV and digital as being very complementary. Digital offers path to purchase opportunity as well as brand extension. Digital is also a way for us to reach our younger audiences" - David Poltrack, CBS chief research officer What Does it Take to Measure the Total Audience?
US fashion brands spent $14.3B on desktop search ads in 2014, compared to $8.72B for mobile search ads Fashion: Search
52% of US fashion brand web traffic is driven by search, compared to 23% for direct navigation, 20% for referral, 3% for social media, and 2% for display ads Fashion: Search
50% of Asia Pacific marketers view budget limitations as a major challenge to digital marketing, compared to 47% for limited experience, and 39% for the rapid pace of change APAC Digital Directions
93% of Asia Pacific marketers believe digital engagements can drive competitive advantage for their brands APAC Digital Directions
95% of marketers would increase their digital advertising budgets if they could verify that their brand advertising created the desired result When 1 1=3: Direct Collaboration Improves Ad Performance
54% of UK brand search results yield Google Product Listing Ads, compared to 25% for France Personal Care: U.K. 2014
74% of US personal care brands use Facebook, compared to 62% for YouTube, 56% for Twitter, and 24% for Instagram Personal Care: U.S. 2014
Paid ads appear on 80% of Google beverage brand searches, while brands control 17% of paid results Beverages 2014
"Performance-based models, increase in brand spend and the use of data-driven targeting and automation along with the rise of mobile and social media advertising has enabled online to outperform other media even in tough economic times" - IHS Technology Director of Advertising Research Daniel Knapp IAB Europe report reveals robust digital advertising growth across Europe | IAB UK
"The goal of brand advertising is to positively influence brand opinions, generate brand lift, and ultimately impact sales. Simply being viewed proves only that someone saw it, not that they connected with it" - Nielsen Executive Vice President of Product Leadership and Marketing Effectiveness Dan Beltramo Resonance = Success: The Real Deal about the Viewability Buzz
70% of digital retail ads are intended to generate sales and leads, compared to 30% for raising brand awareness US Retail Industry Maintains Position as Digital Ad Spend Leader
60% of US millennials say social advertising has the most influence over how they perceive a brand What Makes Millennials Brand Loyal?
Manufacturers could expect a significant increase in purchase intent for their products when they co-advertise with retailers in paid search. Free Download: The Brand Lift of Search featuring Walmart
Retailers can expect significant brand lift with paid search advertising, especially for brand affinity, brand recall, and – for low consideration purchases – the intent to purchase online. Free Download: The Brand Lift of Search featuring Walmart
Globally, more men than women trust branded advertising on websites (69% men vs. 68% women), on TV (63% men vs. 61% women), in newspapers (63% men vs. 60% women), in magazines (61% men vs. 59% women) and on the radio (57% men vs. 56% women) The Female/Male Digital Divide