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    • Facts Tagged With Online Advertising

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    48% of brand marketers plan to maintain their spending on online display advertising in 2013 Online Evolution: 2013 Marks the Year of Brand Advertising  
    Added: 05/05/2013 from Nielsen Published: 04/18/2013
    64% of brand marketers plan to increase their spending on online video advertising in 2013 Online Evolution: 2013 Marks the Year of Brand Advertising  
    Added: 05/05/2013 from Nielsen Published: 04/18/2013
    70% of brand marketers plan to increase their spending on social media advertising in 2013 Online Evolution: 2013 Marks the Year of Brand Advertising  
    Added: 05/05/2013 from Nielsen Published: 04/18/2013
    20% of marketers believe online brand advertising spending will increase by 20% or more in 2013 Online Evolution: 2013 Marks the Year of Brand Advertising  
    Added: 05/05/2013 from Nielsen Published: 04/18/2013
    63% of marketers believe online brand advertising spending will increase in 2013 Online Evolution: 2013 Marks the Year of Brand Advertising  
    Added: 05/05/2013 from Nielsen Published: 04/18/2013
    17% of consumers trust online brand sponsorship Power Your Brand Ecosystem With Social Media  
    Added: 05/05/2013 from Forrester Research Published: 06/29/2012
    69% of US marketers say improved clarity of return on investment would lead them to increase their spending on online brand ads Download the 2013 Online Advertising Performance Outlook Report - CMO COUNCIL  
    Added: 04/18/2013 from CMO Council Published: 04/18/2013
    64% of US marketers plan to maintain an even balance between digital brand and direct response advertising in 2013 Download the 2013 Online Advertising Performance Outlook Report - CMO COUNCIL  
    Added: 04/18/2013 from CMO Council Published: 04/18/2013
    20% of US marketers plan to increase their online brand advertising budgets by 20% or more in 2013 Download the 2013 Online Advertising Performance Outlook Report - CMO COUNCIL  
    Added: 04/18/2013 from CMO Council Published: 04/18/2013
    63% of US marketers plan to increase their online brand advertising budgets in 2013 Download the 2013 Online Advertising Performance Outlook Report - CMO COUNCIL  
    Added: 04/18/2013 from CMO Council Published: 04/18/2013
    Consumers exposed to online pre-roll video ads for a brand are 29.3% more likely to view the brand unfavorably than those no exposed New native advertising study from Nielsen and Sharethrough shows why choice beats interruption | Sharethrough  
    Added: 03/26/2013 from Sharethrough Published: 03/22/2013
    Pre-roll online video ads can generate ~2.1% brand lift among users exposed to the ads Ads that Pop: How Native Video Ads Boosted Online Fizz for Jarritos  
    Added: 03/25/2013 from Nielsen Published: 03/21/2013
    Native online video ads can generate ~82% brand lift among users exposed to the ads Ads that Pop: How Native Video Ads Boosted Online Fizz for Jarritos  
    Added: 03/25/2013 from Nielsen Published: 03/21/2013
    Facebook brand pages achieve an average engagement rate of 1% MediaBrix Report  
    Added: 03/07/2013 from MediaBrix Published: 03/04/2013
    88% of marketers who use content marketing use branded social media sites Trends For The B2C CM o To Watch i n 2013  
    Added: 03/05/2013 from Forrester Research Published: 01/09/2013
    Millennials are 247% more likely than the average consumer to be influenced by blogs or social networking sites when making brand decisions SIG infographic  
    Added: 03/04/2013 from SymphonyIRI Published: 09/01/2012
    57% of US consumers have "liked" something they saw on a social media site on behalf of a brand or product Adobe State of Online Advertising Study  
    Added: 03/04/2013 from Adobe Published: 10/01/2012
    75% of US online advertisers invest in paid social media advertising, including sponsored content, brand graphs, and driving likes Getting Socially Minded: Marketers to Up Their Social Media Ads in 2013 | Nielsen Wire  
    Added: 02/11/2013 from Nielsen Published: 01/29/2013
    60% of brand marketers predict an average increase of 40% in social spend for 2013 Technorati Media 2013 Digital Influence Report  
    Added: 02/05/2013 from Technorati Published: 02/05/2013
    Brands with YouTube channels average 3.5 ad campaigns on the site per month Using Digital Market Intelligence to Drive Multi–Channel Success  
    Added: 06/27/2012 from Yesmail Published: 06/24/2012