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The share of search ad spending directed toward tablets grew from 4.8% to 10% in 2012
Tablets Poised to Become a Key Driver of e-Commerce | Marin Software
The average cost per click for paid-search ads on tablets is 17% lower than that of desktops
Tablets Poised to Become a Key Driver of e-Commerce | Marin Software
Click-through rates for search ads on tablets are 37% higher than ads placed on desktop searches
Tablets Poised to Become a Key Driver of e-Commerce | Marin Software
Conversion rates on search clicks originating from desktop PCs rose by 7% in 2012
Tablets Poised to Become a Key Driver of e-Commerce | Marin Software
Conversion rates on search clicks originating from smartphones rose by 9% in 2012
Tablets Poised to Become a Key Driver of e-Commerce | Marin Software
Conversion rates on search clicks originating from tablets rose by 31% in 2012
Tablets Poised to Become a Key Driver of e-Commerce | Marin Software
The share of overall paid search clicks served by Google on tablets increased from 6% to 10.7% in 2012
Tablets Poised to Become a Key Driver of e-Commerce | Marin Software
Tablets will drive 20% of Google’s paid search ad clicks in the US by December 2013, up from 10.7% in December 2012
Tablets Poised to Become a Key Driver of e-Commerce | Marin Software
Google accounted for 14.5% of mobile paid-search ad clicks in Europe in 2012, up from 5.9% in 2011
The State of Mobile Search around the Globe 2013
Google accounted for 23.4% of mobile paid-search ad clicks in 2012, up from 14.2% in 2011
The State of Mobile Search around the Globe 2013
Conversion rates for search ads increased by 31% for tablets in 2012, compared to 9% for smartphones, and 7% for desktop computers
The State of Mobile Search around the Globe 2013
Cost-per-click for tablet search ads increased by 25% in 2012, compared to 13% for smartphones, and 9% for desktop computers
The State of Mobile Search around the Globe 2013
The average cost-per-click for smartphone search ads is 36% higher than for desktop computers
The State of Mobile Search around the Globe 2013
The average cost-per-click for tablet search ads is 17% lower than for desktop computers
The State of Mobile Search around the Globe 2013
The average click-through rate for tablet search ads is 37% higher than for desktop computers
The State of Mobile Search around the Globe 2013
The average click-through rate for smartphone search ads is 107% higher than for desktop computers
The State of Mobile Search around the Globe 2013