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65% of sellers would not continue using Facebook Ads because they are too expensive
Small Businesses Bringing Traffic, Revenue to Facebook Through Facebook Commerce | EON: Enhanced Online News
Sellers cite effectiveness in fan and customer acquisition as their top reason (68%) for planning more Facebook Ad campaigns, followed by the ability to start and stop campaigns and targeting (both 60%)
Small Businesses Bringing Traffic, Revenue to Facebook Through Facebook Commerce | EON: Enhanced Online News