In 2007 the average cost per click prices on the major search engines ranged from $0.56 to $0.88
Razorfish Outlook Report 2010
While the studies show that companies intend to put more dollars toward social, the truth is that those dollars are largely not going to be spent on buying ad space, but instead on investing in the people, resources technologies and relationships that having an ongoing conversation with consumers requires
Razorfish Outlook Report 2010